DISABILITY ADVOCACY PULSE May 30, 2023 ... Spotlighting Social Communities for Disabled Youth Children and adolescents with disabilities are one of the most marginalized and excluded groups in society. But, Gen Z is changing the narrative thanks to their inclusive nature, and their support of brands and organizations who show greater representation in their marketing. Recently, we’ve seen several positive steps forward from global brands looking to increase awareness and champion inclusivity for disabled communities. For example ...
BLACK HISTORY MONTH BRAND REVIEW Feb 16, 2023 ... How big named brands are honoring Black History Month With 84% of Gen Z saying they want the companies they purchase from to demonstrate a commitment to DE&I, as marketing around events such as Black History Month are often seen as disingenuous, performative, and at worst - offensive. However, as uncovered in Cassandra's I-Identify report, the companies that genuinely earn the support and trust of Gen Zs do more than just change their brand colors, or replace a logo on their social pages during ...
FROM SCREAM QUEEN TO MEME QUEEN Jan 11, 2023 ... Unpacking the “M3GAN” marketing blitzM3GAN, the android doll horror-comedy from Universal and Blumhouse, has far exceeded expectations with its massive $30 million opening weekend, heating up what’s usually a quiet month for the box office. In fact, the movie was the first release in over a decade to open above $30 million in the first week of the new year. Ahead, we’re taking a look at how this flick – Chucky for the TikTok generation, if you will – has so effectively (and so quickly) danced ...
Happy 2023! There is More to Cassandra than Meets the Eye! Jan 03, 2023 ... specific audience, Cassandra can identify trend signals from the Cassandra Report®, further explore motivations behind nascent trends through qualitative research, and then provide rigorous, custom insights through quantitative research that lead to a deeper understanding of their audience and actionable thought leadership. - Messaging & Communication - At the heart of understanding what type of marketing and advertising is going to most effectively resonate with today’s audiences is the need to be ...
COLOR(S) OF THE YEAR Dec 05, 2022 ... Benjamin Moore has selected “Raspberry Blush 2008-30” as its shade of the year. More of a red-orange than Pantone’s vivid magenta, Benjamin Moore describes the hue as “a vivacious shade of coral tinged with pink.” “People are ready to bring color back into the home, taking a step outside their color comfort zones,” said Andrea Magno, color marketing and development director at Benjamin Moore. To celebrate the announcement of this year’s color, Benjamin Moore tapped electro-funk duo Chromeo to record a ...
