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DIGITIZED SCENT

... . and Ashton Kutcher, who have been backing the company and boosting its distribution and product expansion. - AXE A.I - With body sprays becoming cool again and reports predicting that technologies will aid in the growth of the global perfume market to a $101.3B value by 2033, Axe A. I. (LYNX A.I. in the UK) is jumping on the bandwagon. They’ve recently unveiled a special-edition body spray aimed at Gen Z men that was designed with artificial intelligence to analyze 6,000 perfume ingredients with ...

GEN ALPHA MAKES ITS MARK ON RETAIL

... market and looked to offer an affordable way for young men to start looking after themselves with science-backed formulas powered by prebiotics and probiotics, plus clean ingredients with antimicrobial properties. - ADIDAS SPORTSWEAR - Partnering with young celebrities, including actor Jenna Ortega, Atlanta Hawks basketball player Trae Young, Australian soccer player Mary Fowler and gamer and social-media influencer Carolina Voltan, Adidas has launched a new label for the first time in 50 years — a ...