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GAME ON

... and minerals is designed to give gamers an edge when it comes to playing at their best more often and for longer periods. - HEALTHY GAMER COACHING - What started with a casual Reddit AMA then turned into a modest Twitch stream has now become a movement towards modern mental health support made for and by gamers. Creators and industry veterans soon joined in a fundraiser to kickstart Healthy Gamer Coaching, a peer support program designed to support the needs of people suffering from video game ...

THE PARADOX OF GEN Z POLITICS

... Esther Kazungu, African parliamentary proceedings have become her TikTok comedy staple. Originally from Kenya, she rose to fame with video sketches of South Africa’s Parliament debates and has since diversified her coverage to proceedings from other countries, such as Kenya, Somalia, Ghana, Namibia, and Malawi. For additional information about this report and how to become a Cassandra Member, please contact michael.corti@cassandra.co or visit us here. ...

HONORING AUTISM AWARENESS DAY

... and uplift them offline too. - PAIGE LAYLE - Paige Hennekam, who goes by the name Paige Layle on social media, is a Canadian Autism and ADHD acceptance activist, YouTuber, and TikToker. Layle decided to educate people about the prevalence of autism and the different ways it presents in girls after audio circulated on TikTok that made fun of autistic people. She did a four-part video series that went viral. Each part focuses on particular aspects of autism. Paige has since amassed an audience of ...

SOCIAL HAPPINESS PROJECTS

... now selling prints of her little frog on her website. - VOIDPET - After struggling with her mental health and as an outlet for her emotions, TikTok creator Linda Shad started sketching creatures where each represented a feeling, be it anxiety, sadness, or anger. Months later, she found herself raising capital for a Pokémon-style video game she'd created featuring those very emotion-based characters. Voidpet is now a growing game with a rampant following on TikTok, garnering over 46.2M views that ...

WHEN WORLDS COLLIDE

... #OREOBLACKPINK campaign, which has over 261M views on TikTok, the collection will feature Oreo x BLACKPINK packaging with two exclusive versions of “Black” Oreos with strawberry filling and “Pink” Oreos with dark chocolate filling. Inside each limited-edition packet, BLINKs will find 10 collectible photo cards. Access to eight personalized AI-powered video messages, one from each member, and mobile wallpaper downloads are also available at the dedicated Oreo BLACKPINK website. - ZARA AND CLARKS - Global ...

HAPPY (ANTI) VALENTINE'S DAY 2023

... happy to provide another cathartic moment for those dealing with the end of a relationship. Their “Cry Me a Cockroach” fund-raiser allows you to name a cockroach, rodent, or veggie after the person you wish to forget and feed the remains to an animal. As an added gesture to those ex-partners, personalized video messages of said cockroach being fed can be provided with an increased donation. - CADBURY 5 STAR - Our chocolate-loving friends in India have launched a campaign to help singles navigate ...