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TIME FOR A FRESH START

... HIKING - The term that was first defined in a video posted by two TikTokers @softgirlswhohike went viral in early April for coining "soft hiking," a concept they describe as someone hiking and walking through nature at their own pace and taking in the surroundings - is about being kind and gentle to oneself and taking breaks when necessary. The movement, having garnered over 584K views on TikTok appears to be picking up steam with those happy to go off trail to look at a cool tree, take a photo - or ...

GAME ON

... and minerals is designed to give gamers an edge when it comes to playing at their best more often and for longer periods. - HEALTHY GAMER COACHING - What started with a casual Reddit AMA then turned into a modest Twitch stream has now become a movement towards modern mental health support made for and by gamers. Creators and industry veterans soon joined in a fundraiser to kickstart Healthy Gamer Coaching, a peer support program designed to support the needs of people suffering from video game ...

SOLOPRENEURS

... over to a solo corner on TikTok, and you’ll find over 68M video views dedicated to this burgeoning topic, which opens the window to the word of the lone business execs who are sharing their hints and tips to optimize expenses, benefits, social media marketing, brand awareness and even how to celebrate employee appreciation day - for one. For example, solopreneur and Lash salon owner Amanda Pichardo has made a name for herself on the platform garnering nearly 35K followers for her comical content ...

THE PARADOX OF GEN Z POLITICS

... Esther Kazungu, African parliamentary proceedings have become her TikTok comedy staple. Originally from Kenya, she rose to fame with video sketches of South Africa’s Parliament debates and has since diversified her coverage to proceedings from other countries, such as Kenya, Somalia, Ghana, Namibia, and Malawi. For additional information about this report and how to become a Cassandra Member, please contact michael.corti@cassandra.co or visit us here. ...

TROPHY WIVES ARE TRENDING

... also cropping up: The “#stayathomegirlfriend” and Trophy Wife Brunette hair trend have arisen as desirable lifestyles among some within the past year sparking debate and discussion about the role of trophy wife within the feminist movement. Ahead, we explore some current trends feeding into this broader conversation. - TRAD WIVES - You might be confused when the first video shows up in your FYP of young women following in the footsteps of the quintessential mid-century housewife, donning showy ...

VIRAL NEWS: AFFIRMATIVE ACTION, GRIMACE SHAKE, & UKULELE APOLOGY

... constantly making sexual remarks and oversharing personal stuff about herself and her relationships. This week, Colleen made what has been deemed the worst "apology" possible: a 10-minute video defending herself against the accusations in the form of... a song. Not surprisingly, TikTok is having a field day. Some are jamming to the "Toxic Gossip Train" tune, others parody her PR team, and some plainly mock the "Youtuber Apology" cliche and create new ukulele bops. ...

VIRAL NEWS: PHARRELL'S COLLECTION, SMOSH, AND A BILLION-DOLLAR CAGE FIGHT

... -founders of Smosh, Ian Hecox, and Anthony Padilla, bought it back for an undisclosed price. The acquisition marks a new chapter for Smosh, which now has 25.6 million subscribers and has changed hands twice since 2018. Padilla left Smosh in 2017 to pursue his independent content. Now, Hecox joined him to announce their acquisition in a video (5.9 Million views and counting) explaining how they missed their sketch comedy roots, which led them to buy back Smosh. Millennials and older Gen Zs around the ...

HONORING AUTISM AWARENESS DAY

... and uplift them offline too. - PAIGE LAYLE - Paige Hennekam, who goes by the name Paige Layle on social media, is a Canadian Autism and ADHD acceptance activist, YouTuber, and TikToker. Layle decided to educate people about the prevalence of autism and the different ways it presents in girls after audio circulated on TikTok that made fun of autistic people. She did a four-part video series that went viral. Each part focuses on particular aspects of autism. Paige has since amassed an audience of ...