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WHEN WORLDS COLLIDE

... #OREOBLACKPINK campaign, which has over 261M views on TikTok, the collection will feature Oreo x BLACKPINK packaging with two exclusive versions of “Black” Oreos with strawberry filling and “Pink” Oreos with dark chocolate filling. Inside each limited-edition packet, BLINKs will find 10 collectible photo cards. Access to eight personalized AI-powered video messages, one from each member, and mobile wallpaper downloads are also available at the dedicated Oreo BLACKPINK website. - ZARA AND CLARKS - Global ...

HAPPY (ANTI) VALENTINE'S DAY 2023

... happy to provide another cathartic moment for those dealing with the end of a relationship. Their “Cry Me a Cockroach” fund-raiser allows you to name a cockroach, rodent, or veggie after the person you wish to forget and feed the remains to an animal. As an added gesture to those ex-partners, personalized video messages of said cockroach being fed can be provided with an increased donation. - CADBURY 5 STAR - Our chocolate-loving friends in India have launched a campaign to help singles navigate ...

RECESSION-CORE INFLUENCING

... - Alyssa Kromelis: “Here are all the things I will deinfluence you from buying as somebody that spends thousands of dollars on health, beauty, hair products, but loves to save a buck,” TikToker Alyssa Kromelis says in her deinfluencing video, which has racked up over 5.4 million views, suggesting dupes for more expensive products she says are not worth the hype. Kromelis considers videos like hers “recession-core influencing.” When the price of eggs has increased by nearly 60% over the last 12 months ...

CHATGPT GOES MAINSTREAM

... .) - CHATGPT OR DON DRAPER? - In what may be the first official ad made using ChatGPT, Ryan Reynolds – who, in addition to being an actor is also the founder of ad agency Maximum Effort and part-owner of mobile company Mint Mobile – detailed in a video released yesterday how he used the AI bot to write a script for the brand. “I said, ‘Write a commercial for Mint Mobile in the voice of Ryan Reynolds,’” Reynolds tells the camera. “‘Use a joke, a curse word, and let people know that Mint’s holiday promo is ...

WELLNESS TECH

... hydration to hormones. Withings isn’t the only company looking to the toilet for answers; Casana introduced a new product called “The Heart Seat,” a smart toilet seat that monitors heart rate, blood pressure, and other vitals while you, well, you know. - SELFIE TECH - Giving new meaning to self(ie) care, the French startup i-Virtual debuted a device called Caducy, which measures health data via selfie. The gadget analyzes a 30-second video selfie in the cloud using artificial intelligence and deep ...

NEW YEAR, NEW TRENDS

... clock struck twelve. Ahead of the holiday, videos touting a superstition that you’ll have good luck in the new year if you consume 12 grapes, one at each of the 12 clock chimes before midnight, went viral on the app, with the hashtag #12grapes racking up 33.1 million views. A video in which TikToker @amyoliveros8 claimed that after she climbed under the kitchen table at midnight and ate grapes while wearing red, she met the “love of her life” the next year garnered more than 4.6 million views. The ...