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RECESSION-CORE INFLUENCING

... - Alyssa Kromelis: “Here are all the things I will deinfluence you from buying as somebody that spends thousands of dollars on health, beauty, hair products, but loves to save a buck,” TikToker Alyssa Kromelis says in her deinfluencing video, which has racked up over 5.4 million views, suggesting dupes for more expensive products she says are not worth the hype. Kromelis considers videos like hers “recession-core influencing.” When the price of eggs has increased by nearly 60% over the last 12 months ...

CHATGPT GOES MAINSTREAM

... .) - CHATGPT OR DON DRAPER? - In what may be the first official ad made using ChatGPT, Ryan Reynolds – who, in addition to being an actor is also the founder of ad agency Maximum Effort and part-owner of mobile company Mint Mobile – detailed in a video released yesterday how he used the AI bot to write a script for the brand. “I said, ‘Write a commercial for Mint Mobile in the voice of Ryan Reynolds,’” Reynolds tells the camera. “‘Use a joke, a curse word, and let people know that Mint’s holiday promo is ...

WELLNESS TECH

... hydration to hormones. Withings isn’t the only company looking to the toilet for answers; Casana introduced a new product called “The Heart Seat,” a smart toilet seat that monitors heart rate, blood pressure, and other vitals while you, well, you know. - SELFIE TECH - Giving new meaning to self(ie) care, the French startup i-Virtual debuted a device called Caducy, which measures health data via selfie. The gadget analyzes a 30-second video selfie in the cloud using artificial intelligence and deep ...

NEW YEAR, NEW TRENDS

... clock struck twelve. Ahead of the holiday, videos touting a superstition that you’ll have good luck in the new year if you consume 12 grapes, one at each of the 12 clock chimes before midnight, went viral on the app, with the hashtag #12grapes racking up 33.1 million views. A video in which TikToker @amyoliveros8 claimed that after she climbed under the kitchen table at midnight and ate grapes while wearing red, she met the “love of her life” the next year garnered more than 4.6 million views. The ...

DRY JANUARY 2023

... in on the booze-free fun, but more brands are, too. - TITO’S HOMEMADE VODKA - There’s nothing dry about Tito’s Dry January effort. The vodka brand teamed up with the one and only Martha Stewart for “DIY January,” a campaign that illustrates all the ways you can use Tito’s around the house – other than drinking it, of course. The video, which has been viewed on YouTube nearly 40,000 times in two days, shows the homemaking icon using vodka to water her flowers, tenderize her meat, and water her ...

WORLD CUP 2023

... . The ad spot isn’t just inspired by the metaverse; it exists in the metaverse, too. The video teases out a football experience on NIKELAND, the brand’s virtual world on Roblox, where fans will find games, avatar skin shops, and social spaces. There’s also an IRL component of the “Footballverse” campaign; in Dubai, Nike FC is hosting a line-up of immersive experiences for football fans. - SNAPCHAT - Snapchat released a number of new features ahead of the FIFA World Cup, including virtual jersey try ...