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HONORING AUTISM AWARENESS DAY

... and uplift them offline too. - PAIGE LAYLE - Paige Hennekam, who goes by the name Paige Layle on social media, is a Canadian Autism and ADHD acceptance activist, YouTuber, and TikToker. Layle decided to educate people about the prevalence of autism and the different ways it presents in girls after audio circulated on TikTok that made fun of autistic people. She did a four-part video series that went viral. Each part focuses on particular aspects of autism. Paige has since amassed an audience of ...

SOCIAL HAPPINESS PROJECTS

... now selling prints of her little frog on her website. - VOIDPET - After struggling with her mental health and as an outlet for her emotions, TikTok creator Linda Shad started sketching creatures where each represented a feeling, be it anxiety, sadness, or anger. Months later, she found herself raising capital for a Pokémon-style video game she'd created featuring those very emotion-based characters. Voidpet is now a growing game with a rampant following on TikTok, garnering over 46.2M views that ...

WHEN WORLDS COLLIDE

... #OREOBLACKPINK campaign, which has over 261M views on TikTok, the collection will feature Oreo x BLACKPINK packaging with two exclusive versions of “Black” Oreos with strawberry filling and “Pink” Oreos with dark chocolate filling. Inside each limited-edition packet, BLINKs will find 10 collectible photo cards. Access to eight personalized AI-powered video messages, one from each member, and mobile wallpaper downloads are also available at the dedicated Oreo BLACKPINK website. - ZARA AND CLARKS - Global ...

HAPPY (ANTI) VALENTINE'S DAY 2023

... happy to provide another cathartic moment for those dealing with the end of a relationship. Their “Cry Me a Cockroach” fund-raiser allows you to name a cockroach, rodent, or veggie after the person you wish to forget and feed the remains to an animal. As an added gesture to those ex-partners, personalized video messages of said cockroach being fed can be provided with an increased donation. - CADBURY 5 STAR - Our chocolate-loving friends in India have launched a campaign to help singles navigate ...

RECESSION-CORE INFLUENCING

... - Alyssa Kromelis: “Here are all the things I will deinfluence you from buying as somebody that spends thousands of dollars on health, beauty, hair products, but loves to save a buck,” TikToker Alyssa Kromelis says in her deinfluencing video, which has racked up over 5.4 million views, suggesting dupes for more expensive products she says are not worth the hype. Kromelis considers videos like hers “recession-core influencing.” When the price of eggs has increased by nearly 60% over the last 12 months ...

CHATGPT GOES MAINSTREAM

... .) - CHATGPT OR DON DRAPER? - In what may be the first official ad made using ChatGPT, Ryan Reynolds – who, in addition to being an actor is also the founder of ad agency Maximum Effort and part-owner of mobile company Mint Mobile – detailed in a video released yesterday how he used the AI bot to write a script for the brand. “I said, ‘Write a commercial for Mint Mobile in the voice of Ryan Reynolds,’” Reynolds tells the camera. “‘Use a joke, a curse word, and let people know that Mint’s holiday promo is ...