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Macrotrends

Brand Mentorships

... -consumption they’re trying to avoid (see Buy Not). Shopping online during a launch isn’t necessarily a more attractive alternative since these retailers’ websites are notorious for crashing at the moment they’re needed most, leaving visitors incessantly refreshing the page. VISION AND VALUESThat’s not to say that consumers have outgrown brand partnerships entirely. But in order for such collaborations to resonate moving forward, the parties involved must be aligned in their vision and values ...

Pro Parodies

... , TV, music, books, and celebrities. Such “pro-”parodies are flourishing not as part of an effort to cut down their subjects, but as an original way for fans to celebrate and engage with their favorite culture content. Among young consumers and the actors and comedians they emulate, the desire to parody has become an immediate, instinctive response to everyday content consumption. One can barely keep tabs on the parodies proliferating online and trending across social media; a quick Google video ...

POP Global

... An overview of key pop culture trends from around the world LIVE WEB ENTERTAINMENT THRIVING IN CHINAEach night, millions of young people in China are going online to watch live amateur performances, as The New York Times reports. These low-budget webcam broadcasts, which include karaoke, comedy skits, and talk shows, have become a wildly popular and profitable business. YY.com is the leader in this space, with 92 million monthly active users and more than a million channels. The site displays ...

Gen Z Marketing Tips

... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...

Innovation Halo

... app, Pebble smartwatch app, or via voice ordering with Dom. In 2016, it began allowing consumers to also order using Amazon Alexa, Apple Watch, Facebook Messenger, and Google Home.2017: Domino's Tracker & IFTTT Integration Domino's partnered with IFTTT, a free online service that allows users to create connections among digital devices and have certain events in one device trigger other events in another device. This allows IFTTT users to sync with the Domino's Tracker, which monitors the progress ...

Show Me Love

... defines you as an individual, and what you like about yourself on your own.” Do What You Gotta Do My relationship with myself is very important. I often set aside time to be by myself, and I don’t need to be around people constantly; I can be good company to myself. I try not to be selfish. Sometimes you just need to put your own needs first.AMELIA, 18, UKMoreover, just as too much togetherness, both in real life and online, has led to a countertrend in which young people seek to spend time ...

Pop Politics

... reason youth are so eager to support the intertwining of politics and pop culture is their frustration with government inefficiency; rather than wait for institutions to effect change, they are looking for potentially more impactful ways to influence the overall mindset of the general population. For them, this means information conduits like television, celebrities, music, online memes, and mainstream media outside of the traditional news sphere. Politicians, too, need to adopt this point of view ...

Shop Class

... otherwise restrict their shopping to the online realm. West Elm hosts project-based DIY workshops at stores across the country, where attendees can learn from bloggers and experts who fit the brand’s modern domestic vibe. Classes have included introductions to artisan skills, like weaving, soap making, and cookie decorating, and though most do have an admission fee, costs are fairly nominal in comparison to those of more formal schools. The West Elm Market store in Brooklyn’s Dumbo neighborhood even ...

Global Fashion & Style Trends

... , an online marketplace that connects conservative consumers to the indie boutiques who design for them. ModLi curates “Now Trending” edits such as “Dress for Church” and “Resort Swimwear” and offers a large assortment of product categories that include head coverings, plus size, and bridal.LTD H&M launched its debut modest fashion line LTD Collection at the beginning of May. The collection is sold exclusively on H&M’s e-commerce platform for greater geographic availability, a strategy ...

Men Today

... counterparts. The new dynamics of the contemporary gender landscape have rendered the very concept of masculinity murky and confusing. Unsure of how best to act, or what it even means to be a man today, young male consumers have begun to actively seek out guidance on how to be constructive members of contemporary society—without forsaking their gender altogether. In response to this nascent demand, resources are emerging both online and off to suggest and explain modern approaches to manhood. Currently ...