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WHAT'S NEW IN SOCIAL MEDIA

... seeming to go the way of Clubhouse. - LEMON8 - TikTok owner ByteDance has quietly launched a new app called Lemon8 in the UK and the US, and according to industry insiders is paying creators to post on it to drive engagement as long as they follow the strict guidelines. Describing itself as a "lifestyle community," the picture app's main feed is divided into a "Following" and a "For You," like TikTok, but can be sorted by content categories like "Beauty," "Fashion," and "Food." The app store ...

THIS (DIFFERENT) HOLIDAY SEASON

... Holiday ads embrace changing consumer needsTo say these last few years have been tough is an understatement. With the backdrop of a public health crisis, a climate crisis, and more–it’s no wonder this holiday season has been geared up for a more purposeful refocus on community and inclusivity. In today’s daily, we’re highlighting three major holiday ads that are both embracing the changing needs of consumers and (most importantly) filling our hearts with holiday cheer. - OREOS FOR SANTA - While ...

GRAMMYS RECAP 2023

... Beyhive was set all abuzz last night as her now 32 career wins are the most by any artist, breaking the overall record of 31 by conductor Georg Solti. The speech that followed was a rare moment of vulnerability from Bey, who thanked her late Uncle Johnny and the queer community for paving the way for her dance history tribute Renaissance. - KIM PETRAS & SAM SMITH - LGBTQ history was made last night as Kim Petras and Sam Smith accepted the Best Pop Duo/Group Collaboration award for their song “Unholy ...

IT’S QVC BUT FOR GEN Z

... % of Gen Z feeling that now is a good time to subscribe to a new streaming service, many predict the live stream shopping era as the next frontier of e-commerce, with direct access to streamers fostering kinship, trust, and, on a grander scale, community, which, as we know, is the cornerstone for today's youth. Ahead, we look at brands starting to integrate live formats into their digital commerce operations. - TIKTOK - TikTok has seen big success with in-stream commerce in China, with the Chinese ...

DANCING IN THE NEW YEAR

... year on Dec. 29 and 30 – is an annual festival hosted by Telegraph Hill Records worth going to. The event spotlights the Asbury Park community and its bands, both emerging and established, while raising funds for local non-profits such as the Asbury Park African-American Music Project and The Project Matters.This year, Cassandra’s talented designer Alexandra Lobo created the branding and artwork for the festival’s collaborative brew called, fittingly, “What A Wonderful Beer” in partnership with ...

DRY JANUARY 2023

... . Their goal is to frame Dry January not as a month-long bout of boredom and restriction, but rather as an opportunity to prioritize health by drinking something that tastes good and feels good. Health-Ade tapped a number of TikTok creators, including Sarah Plantz, Coco Cuenco, Remi Cruz, Mona Swain, and Manon Mathews, to help get the word out. (#SoberTok, fwiw, it’s an especially thriving community on TikTok with more than 950 million views.) Health-Ade's Dry January campaign will wrap up with a ...

Happy 2023! There is More to Cassandra than Meets the Eye!

... also tap into the Cassandra Collective (our always on global community of Trendsetters) to partner with clients in co-creation workshops, bringing the voice of youth and the consumer directly into the innovation process. - Thought Leadership - Another key area of our work is uncovering new insights about youth audiences that help brands develop compelling and ownable stories in support of their business objectives. Whether clients are looking to create meaning on a global scale or among a hyper ...