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Consumed Consumer

... materialistic enough that ‘having fun’ means taking our money to a store and spending it on something that catches our eye as we pass through. It makes us feel happy to leave with a product, so we feel obliged to make our trip to the store “count” by taking something home, even if we’re not entirely happy with it or may return it. AJ, 26PERSONAL ID Today’s young consumers want to put their own stamp on the products they own. They desire customized products that speak to their unique tastes. In line with ...

Digital Socialize

... | Humor | Beauty | Fashion/style | Health/wellness | Home decorating | Holidays/seasonal | Inspirational quotes | Photography | Entertainment | Art | Travel | Weddings | Brands/products | Technology | Gardening | Kids/parenting | Video | Celebrities | Sports 151 DIY OVER BUY Pinterest users have fostered a definite DIY culture. While 40% of pinners have purchased something they found on Pinterest, nearly 70% have made or recreated something they’ve pinned. Have you ever purchased an ...

Daily

Travel Trends 2024

... AND visit to Barcelona? Or want to see Taylor Swift but she’s sold out close to home? Maybe there are tickets available for her Vancouver show. Or maybe it’s even cheaper to go to Amsterdam to see Coldplay than staying close to home? Buy a concert ticket, book a trip - Expedia is calling it tour tourism and notes that 40% of travelers say they’d travel for a concert as an excuse to visit a new location. - Sipping on Sunshine - Dry Tripping Takes Hold - Another travel trend piquing interest among ...

VIRAL NEWS: NEW YEAR, NEW ME?

... As we dive headfirst into a brand-new year, let's talk about a resolution that's on many folks’ lists – decluttering and organizing your space like a pro. In 2021, 67% of Trendsetters told Cassandra they had redesigned their space to make it more functional while at home. Making a collective resolution to turn our spaces into havens of functionality and style, we are kicking off 2024 by looking at what’s happening with home spaces that are as trendy and clutter-free as Gen Z’s vibe. ...

TAKING DOWN THE CHRISTMAS DECORATIONS

... As we dive headfirst into a brand-new year, let's talk about a resolution that's on many folks’ lists – decluttering and organizing your space like a pro. In 2021, 67% of Trendsetters told Cassandra they had redesigned their space to make it more functional while at home. Making a collective resolution to turn our spaces into havens of functionality and style, we are kicking off 2024 by looking at what’s happening with home spaces that are as trendy and clutter-free as Gen Z’s vibe. ...

The Role of Connection in Consumers' Lives Today

... everything is harder for their generation, from purchasing a home to affording college. And they are also more likely to say that making friends and developing relationships is more difficult for them today.Earlier this spring, Cassandra launched a groundbreaking study with our partner, World of Good Brands, designed to explore how young people feel about connections with each other. And the findings were fascinating. Gen Zs are craving the opportunity to connect with others in real life. The after ...