THE FUTURE MUSIC INDUSTRY May 23, 2022 ... a new single unless they could “fake” a viral TikTok moment. In less than 24 hours, that viral TikTok moment inadvertently happened – Halsey’s candid video reached more than 7 million views. But it's not just record labels taking note of the platform. TikTok is building out an entire A&R department to focus on turning ByteDance, TikTok’s parent company, into the “#1 partner for artist development, promotion, and monetization.” Kind of sounds like TikTok’s going all-in on music to us. Have a tip ...
