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THE GAMING BUSINESS

... A look at the esports playing fieldEsports is set to grow into a $1.62 billion industry by 2024. At Cassandra, our data shows being a Gamer is a top self-identifier for both Gen Z and Millennials, with 3 in 4 Gen Z noting a rise in “cool factor” for gaming overall. So today, we're turning our headsets on and loading our favorite skins as we enter the expanding esports community. To learn more about gaming, keep an eye out for Leveling Up, Cassandra’s latest report releasing Thursday, available ...

GEN Z MEDIA

... media platforms by and for Gen Z. - GEN-ZINE - What started as a global, grassroots print-only publication in 2018 has since grown into a multi-media community. The magazine’s demographic is, as the name suggests, Gen Z. More specifically, though, their target audience is high school and university students who are passionate about social activism. The works Gen-Zine publishes runs the gamut from service articles to op-eds to personal essays. With a goal of showcasing Gen Z voices that the ...

WILD LIFE

... , environmental or community based, volunteers can pick just the right program for their interests and skills. Treat injured sea turtles in Ecuador? Check. Care for elephants in an ethical sanctuary in Thailand? Check. Practice sustainable farming in Japan? Check. From Spain to Ethiopia, Indonesia to Italy, volunteers can choose from programs all over the world, costing about $1k and ranging from a few days to a few months. GoEco offers some of the coolest cultural and cause-driven experiences out there ...

OLD SPORT

... ' massive social media followings serve as built-in audiences for the leagues, pretty much guaranteeing success. - STADIUM LIVE - Stadium Live Studios launched with the goal of gamifying sports fandoms, building out what they’ve billed as a “digital playground” for next-gen sports fans. Its flagship product, Stadium Live, is a sports community platform that allows users to do everything from join livestreams to buy digital collectibles to chat with other sports fans. Stadium Live has garnered over ...

NOTHING IN LIFE IS FREE… OR IS IT?

... challenge capitalist culture. - @STOOPINGNYC - “One person’s trash is another person’s treasure!” says the bio of @stoopingnyc, and its 200K followers are here for it. The Instagram community helps New Yorkers find thrown-out items worth giving a new life. Recently, the community held a strong debate over a graffiti artist who painted over a tossed couch. Users expressed anger over the graffiti artist’s “privilege,” noting his unwillingness to preserve a piece of furniture that someone else might have ...

LGBTQONTENT

... ” follows gay bridesman Jimmy Fowlie on a mission to spoil his best friend’s wedding. Featuring queer talent both on screen and behind the camera, this original content is an experimental avenue for the brand to connect with it’s 5 million member userbase and tell the stories that matter to them. Alex Black of Grindr explains, “‘Bridesman’ is tailor-made for the Grindr community–it’s smart, queer, campy, and features sharp commentary on gay dating, heteronormative standards, and Grindr itself.” The six ...