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Daily

BE A GOOD (E)SPORT

... , networking events, industry insights, and job opportunities. - PWR X POPULUS - Earlier this month, sports architecture specialist Populus and Australian esports team PWR opened what they've dubbed “the world’s first elite esports training and content facility in the metaverse.” That’s right – this “facility” doesn’t exist physically, though there are eventual plans to expand it into an in-person experience. Populus has a background in building major sports venues (of the IRL variety) around the world ...

THE PIVOT TO AUTHENTIC SOCIAL NETWORKS

... subscription feature to come. Featuring no algorithms, no engagement metrics, and real privacy– the HalloApp sounds like a breath of fresh air. - IRL - IRL is stepping in as an alternative for Facebook Events, facilitating “self-confidence” and taking away the “anxiety and social pressures of inviting friends to hang out in real life.” With over 12 million monthly users and a valuation of $1.17 billion, IRL hopes to become “the WeChat for the rest of the world.” As the world watches and waits for the ...

SHOPPERTAINMENT

... Shopping goes live(stream)What do you get when you mix retail shutdowns with consumers bored in their homes spending time on social media? Shoppertainment. AliExpress, an online retail service owned by Alibaba in China explains, this concept “blurs the lines between e-commerce, entertainment and everyday lifestyle, engaging consumers in a highly immersive and interactive experience, such as live-streaming events, pictures, videos, and interactive games, to ultimately drive transactions.” Simple ...

PLEASE DON’T STOP THE MUSIC

... than 100,000 mini breakfast sandwiches to concert-goers at Bonnaroo. The goal of the activation, which they’re calling the “Really Good Eggs Tour,” is to turn attendees into fans of the brand. Daring, the vegan chicken brand that recently made headlines for their ad with Kourtney Kardashian and Travis Barker, is also on the music festival circuit this summer, taking their food truck – and their beloved sweet-and-spicy wings – to events like last weekend’s Palm Tree Music Festival in the Hamptons. ...