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MUSIC TO OUR EARS

... distanced, these intimate, IRL shows are sure to get some moves going. So put on your dancing shoes–and masks! - TINY CROWDS - Brooklyn-based Tiny Crowds is throwing a series of outdoor street concerts showcasing local DJs. Sanctioned by the NYC Open Culture program which aims to bring artists back to work, Tiny Crowd limits their events to 50 tickets, pods are assigned to groups of friends, and all concertgoers must follow covid mask guidelines. With local food, drinks, and art sold nearby, Tiny Crowds ...

THE PIVOT TO AUTHENTIC SOCIAL NETWORKS

... subscription feature to come. Featuring no algorithms, no engagement metrics, and real privacy– the HalloApp sounds like a breath of fresh air. - IRL - IRL is stepping in as an alternative for Facebook Events, facilitating “self-confidence” and taking away the “anxiety and social pressures of inviting friends to hang out in real life.” With over 12 million monthly users and a valuation of $1.17 billion, IRL hopes to become “the WeChat for the rest of the world.” As the world watches and waits for the ...

PLEASE DON’T STOP THE MUSIC

... than 100,000 mini breakfast sandwiches to concert-goers at Bonnaroo. The goal of the activation, which they’re calling the “Really Good Eggs Tour,” is to turn attendees into fans of the brand. Daring, the vegan chicken brand that recently made headlines for their ad with Kourtney Kardashian and Travis Barker, is also on the music festival circuit this summer, taking their food truck – and their beloved sweet-and-spicy wings – to events like last weekend’s Palm Tree Music Festival in the Hamptons. ...

SHOPPERTAINMENT

... Shopping goes live(stream)What do you get when you mix retail shutdowns with consumers bored in their homes spending time on social media? Shoppertainment. AliExpress, an online retail service owned by Alibaba in China explains, this concept “blurs the lines between e-commerce, entertainment and everyday lifestyle, engaging consumers in a highly immersive and interactive experience, such as live-streaming events, pictures, videos, and interactive games, to ultimately drive transactions.” Simple ...