SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... Shopping goes live(stream)What do you get when you mix retail shutdowns with consumers bored in their homes spending time on social media? Shoppertainment. AliExpress, an online retail service owned by Alibaba in China explains, this concept “blurs the lines between e-commerce, entertainment and everyday lifestyle, engaging consumers in a highly immersive and interactive experience, such as live-streaming events, pictures, videos, and interactive games, to ultimately drive transactions.” Simple ...
BE A GOOD (E)SPORT Jul 19, 2022 ... , networking events, industry insights, and job opportunities. - PWR X POPULUS - Earlier this month, sports architecture specialist Populus and Australian esports team PWR opened what they've dubbed “the world’s first elite esports training and content facility in the metaverse.” That’s right – this “facility” doesn’t exist physically, though there are eventual plans to expand it into an in-person experience. Populus has a background in building major sports venues (of the IRL variety) around the world ...
MEET YOU IN THE METAVERSE Apr 28, 2022 ... Virtual experiences take holdThese days, there’s not a whole lot you can do in the real world that you can’t also do – often in even more interesting and interactive ways – in the virtual world, too. Today, we’re taking a look at the events happening in the metaverse, from marathons to marriages (weddings are trending in 2022, after all!), and how brands are getting involved. - MARATHONS IN THE METAVERSE - Earlier this week, deodorant brand Degree hosted a marathon in the metaverse. A metathon ...
