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LUXURY BRANDS DESIGNING FOR GEN Z

... New-era brand experiences In Cassandra’s most recent report, The September Issue - Luxury Edition, by 2035, we shared that Gen Z will make up 40% of the luxury market. But, even now, they’re having an impact. With 65% agreeing that luxury is about limited-edition products/experiences, luxury fashion houses are taking note. So today, we look at some luxury brands that are taking Gen Z, and their expectations, seriously and are making a prestigious play for them. - KARL LAGERFELD JEANS - In an ...

GEN Z VALUES & VALUE

... how much Gen Z has money on their mind and how much and where they're willing to cash stuff compared to other generational cohorts. Here, we’re offering a sneak peek of the report by spotlighting three companies that are changing the way Gen Z spends. - CHECKOUT 51 - Gen Zs love a bargain and will happily do their research and wait out the best deal. Checkout 51 is a free app that has aspired to reinvent coupons, giving shoppers cash back for taking photos of their grocery receipts and allowing ...

VACAY THE GEN Z WAY

... crackdown on spring breakers - whether staying in town for spring break, traveling or staying at home, there’s something for everyone and every activity. So today, we’re spotlighting Gen Zs’ much-awaited spring break plans. - EXPERIENCE FIRST, PARTY AFTER - Gen Z is less interested in alcohol than previous generations were at their age, but that doesn’t mean they’re foregoing the party scene entirely- but they are looking to have that scene mixed in with more enriching experiences. They are skipping ...

GEN Z MEDIA

... Youth-led publications are on the riseRegardless of any media company’s medium, demographic, or purpose, one thing is for certain: anyone that neglects to adapt their content to the needs of the newer generations will not last long. Recognizing this, Gen Z perspectives in media have become especially valuable. Multiple organizations have managed to distinguish themselves from the rest by prioritizing Gen Z voices, and were in fact created with this very purpose in mind. Here are three emerging ...

THE PARADOX OF GEN Z POLITICS

... are trying to reintroduce a measure of civility and working to see things from others’ perspectives in the hopes of finding attainable solutions in a world that seems to be pushing to extremes. In this month's report, Cassandra presents its stump speech and rallies its global delegates to unravel the political mindset of our increasingly influential youth. Here, we’re sharing a sneak peek of the report by spotlighting three Gen Z powerhouses creating a course for change. - JUSTIN TSENG ...

IT’S QVC BUT FOR GEN Z

... Brands jumping on the live shopping formatAs uncovered within Cassandra’s Values and Value - Consumer Confidence report, 40% of Gen Z are purchasing more online as we head further in 2023. Live shopping, in particular, has seen a surge in popularity with predictions of it becoming a $35 billion industry in the U.S. by 2024. While adoption in the U.S. has yet to explode, marketers are recognizing how successful the format has been in other countries and noting its potential. In fact, with 41 ...

VIRAL NEWS: GEN Z DETECTIVES, BAD BUNNY, BRITNEY, AND TAY TAY

... A peek into the topics buzzing at CassandraIt's that time of the week! Friday comes back again after a hectic week, so it's time to review the most talked-about internet news of the past seven days. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the issues Gen Z can't stop discussing. Today, we're going for a music deep dive with Britney Spears’ memoir, Bad Bunny's new album, and Taylor Swift's Eras Tour movie— all this and more in this week's edition of ...