VACAY THE GEN Z WAY
Spring Break Travel Pulse
The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a crackdown on spring breakers - whether staying in town for spring break, traveling or staying at home, there’s something for everyone and every activity. So today, we’re spotlighting Gen Zs’ much-awaited spring break plans.
EXPERIENCE FIRST, PARTY AFTER
Gen Z is less interested in alcohol than previous generations were at their age, but that doesn’t mean they’re foregoing the party scene entirely- but they are looking to have that scene mixed in with more enriching experiences. They are skipping ‘the classics’ and instead are going to more exotic locales that allow them to dive deeper into the country’s culture and experience the destination through the eyes of a local. And, whether via TikTok or Instagram, Gen Z travelers often see certain attractions, resorts, or destinations from travel influencers such as justgowithbrii and joemartintravel and want precisely that same experience.
With April lending itself to National Volunteer Month, for some students, spring break is an opportunity to go on a volunteering project trip, a trend that has been on the rise among Gen Z. The Alternative Break Program allows students to participate in domestic or international projects designed to increase their awareness of critical social issues and help them grow and feel empowered while also seeing the world.
— Natasha, 23, MA (Cassandra Collective)
A FOCUS ON MENTAL HEALTH
Wellness tourism is predicted to grow an average of 21% annually through 2025. This growth includes an uptick in Gen Z who are starting to turn to wellness-based getaways and self-healing journeys, already popular with older generations, especially Millennials. Preventive and curative health programs are becoming more popular with the generation so committed to their mental health. And for this year's breakers, wellness travel means different things to different Zs: some consider it hiking and biking; others see it as a spa weekend or a yoga retreat. Many want to get out into the open and into the national parks.