GEN Z VALUES & VALUE
cassandra’s consumer confidence report is here
As we begin 2023 and start to sort through the very real impact of inflation and the mixed signals about whether the much talked about recession will actually materialize, it’s important to keep in mind that, whatever happens, Gen Z will go through their first “of age” time of economic instability differently than older generations. In this month's consumer confidence report, available exclusively to subscribers, Cassandra starts to invest in just how much Gen Z has money on their mind and how much and where they're willing to cash stuff compared to other generational cohorts. Here, we’re offering a sneak peek of the report by spotlighting three companies that are changing the way Gen Z spends.
CHECKOUT 51
Gen Zs love a bargain and will happily do their research and wait out the best deal. Checkout 51 is a free app that has aspired to reinvent coupons, giving shoppers cash back for taking photos of their grocery receipts and allowing CPGs to target offers based on their ongoing purchase data. In the U.S. alone, Checkout 51 has more than two million members who have saved almost $5 million.
THREDUP
A confluence of high inflation, increasing climate crises, and the never ceasing nostalgia fueled love of vintage trends are sending even more Gen Z to the resale market. thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging the platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 137 million unique secondhand items from 55,000 brands across 100 categories.
CONSUMERHAUS
With a generational focus so prominently aimed toward holistic wellness, today’s youth are showing that they are unwilling to compromise when it comes to areas that bring them joy. Consumerhaus, a just-launched centralized marketplace selling digitally-native brands, was founded by 25-year-old Harvard University graduate Claire Spackman. Through Consumerhaus’ custom-built interface featuring interactive product images and texts, shoppers can navigate either based on categories or via specific brands and their respective propositions. There are also sectors dedicated to brands under the spotlight and discounted products.
For additional information about this report and how to become a Cassandra Member, please contact michael.corti@cassandra.co or visit us here.