802 results for '"gen z"'
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SUPER BOWL LVIII ADS: WINS AND LOSSES

... For Gen Z, which commercials scored a touchdown and which one fumbled hard?Last night’s Super Bowl saw the Kansas City Chiefs win their fourth NFL championship and their first back-to-back Super Bowl victory in the second-ever overtime showdown. (And it was also the airing of Nickelodeon’s “alternative” Super Bowl telecast aimed at even younger audiences.) We were curious to know what Gen Zs thought about last night’s game, halftime show performance, and most importantly, the commercials. In ...

VIRAL NEWS: ELLE WOODS, A VIRAL SPEECH, AND THE PAY GAP IN SPORTS

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. In Cassandra’ recent report on gender, Breaking the Rules, we learned that 70% of Gen Zs agree that “gender doesn’t define a person as much as it used to”. Well, this week ...

VIRAL NEWS: ECONOMIC FOUNDATIONS

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. As we know from Cassandra’s work on Gen Zs and their attitudes around finance, many are actively seeking education around money - how to save it, spend it wisely and invest it ...

Scoop Up the Fun

... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. ...

CASSANDRA SESSIONS 2023

... ICYMI Last week, we hosted our annual Cassandra Sessions, “That’s so Aesthetic – the Gen Z Vibe and Its Reverberation in the Market," which examined how integral aesthetics are to Gen Zs identity and the implications of this for businesses and brands. Sessions is Cassandra’s IRL event that gives our clients the opportunity to see and learn from our latest research and insights. Attendees at this year’s event walked out with a much better idea of how to relate and connect to a new era of ...

Viral News: Vacations, Friends, and Felons

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. - Childhood Dreamstakes - This year, Comic Relief’s campaign for Red Nose Day was Childhood Dreamstakes featuring the tagline “Less child poverty. More childhood.” The campaign ...

Breaking the Rules

... Cassandra’s latest report examining Gen Z & Gender is now availableThe phrase “gender gap” is by no means new, but for Gen Zs it takes on a lot of new, and nuanced, meanings. On one hand, gender is less important to Gen Zs than it has been for any prior generation - they are less likely to feel “defined” by it, less likely to view it as a binary construct and more likely to say that gender lines are blurred. On the other hand, gender can also mean everything today. Hyper-gendered forms of self ...

SKIN YOUTH SECRETS

... Skincare aging down to reach Gen Z Simply put, skincare has never been more popular among young people. With a constant barrage of seemingly flawless images flooding the internet daily and the era dominated by filters and influencers advocating cosmetic procedures, it's no surprise that Gen Z now leads in skincare spending compared to previous generations. In contrast to earlier eras when skincare products targeting youth primarily revolved around combating acne; brands are now shifting ...

Plastic Paradox: Earth Day 2024

... Earth day 2024's battle of planet vs. plasticsEarth Day’s 2024 theme is Planet vs. Plastics and earthday.org is calling for a 60% reduction in production of all plastics by 2040. According to the Big Village Pulse, 76% of all consumers surveyed are very concerned about the use of single-use plastics on the environment. And 81% of Gen Z is concerned about the amount of plastic that their household uses each day. - big kids don’t cry (over tax prep) - Doing your taxes can be stressful - and Gen Z ...