802 results for '"gen z"'
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SUPER BOWL LVIII ADS: WINS AND LOSSES

... For Gen Z, which commercials scored a touchdown and which one fumbled hard?Last night’s Super Bowl saw the Kansas City Chiefs win their fourth NFL championship and their first back-to-back Super Bowl victory in the second-ever overtime showdown. (And it was also the airing of Nickelodeon’s “alternative” Super Bowl telecast aimed at even younger audiences.) We were curious to know what Gen Zs thought about last night’s game, halftime show performance, and most importantly, the commercials. In ...

SKIN YOUTH SECRETS

... Skincare aging down to reach Gen Z Simply put, skincare has never been more popular among young people. With a constant barrage of seemingly flawless images flooding the internet daily and the era dominated by filters and influencers advocating cosmetic procedures, it's no surprise that Gen Z now leads in skincare spending compared to previous generations. In contrast to earlier eras when skincare products targeting youth primarily revolved around combating acne; brands are now shifting ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... to focus to make sense of the world.In this month's report, Cassandra opens the aperture on Global Gen Zs and focuses on what this post-global context means for culture, business, and society worldwide. Here, we share a sneak peek of the report by spotlighting three emerging Gen Z & Alpha powerhouses making their mark locally, glocally, and globally. - YULEUM, SOUTH KOREA HIP-HOP MUSICIAN - Seventy of South Korean Gen Zs say they can’t live without music, and K-Pop is one of the country’s most ...

THE SEPTEMBER ISSUE — LUXURY EDITION

... narratives Gen Z construct around their relationship with luxury. We explore the drivers that prompt Gen Z to make indulgent purchases, their relationship with money, when and how they feel guilt, and the inherent absurdity of it all. And while luxury may not be the main character in every Gen Zs story, it does play an intriguing role. Read on as we offer a sneak peek of the report by spotlighting those helping to inspire their story. - HEAVEN BY MARC JACOBS - In a landscape where self-expression meets ...

VIRAL NEWS: ELLE WOODS, A VIRAL SPEECH, AND THE PAY GAP IN SPORTS

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. In Cassandra’ recent report on gender, Breaking the Rules, we learned that 70% of Gen Zs agree that “gender doesn’t define a person as much as it used to”. Well, this week ...

VIRAL NEWS: ECONOMIC FOUNDATIONS

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. As we know from Cassandra’s work on Gen Zs and their attitudes around finance, many are actively seeking education around money - how to save it, spend it wisely and invest it ...

Breaking the Rules

... Cassandra’s latest report examining Gen Z & Gender is now availableThe phrase “gender gap” is by no means new, but for Gen Zs it takes on a lot of new, and nuanced, meanings. On one hand, gender is less important to Gen Zs than it has been for any prior generation - they are less likely to feel “defined” by it, less likely to view it as a binary construct and more likely to say that gender lines are blurred. On the other hand, gender can also mean everything today. Hyper-gendered forms of self ...

CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION

... the only reality they’ve known. So what, exactly, does Gen Z make of generative AI as it stands right now, and with 2 in 3 believing generative AI will still be relevant in 6 months - where do they see it going? In our latest Cassandra Conversation video report, CTRL + ALT + AI: A Gen Z's Guide to the AI Revolution, available exclusively to members, we hear directly from Gen Z and explore their unique perspective on all things AI. Read on as we offer a sneak peek of the report by spotlighting ...