Scoop Up the Fun Jul 19, 2024 ... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. ...
VIRAL NEWS: ECONOMIC FOUNDATIONS May 24, 2024 ... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. As we know from Cassandra’s work on Gen Zs and their attitudes around finance, many are actively seeking education around money - how to save it, spend it wisely and invest it ...
VIRAL NEWS: ELLE WOODS, A VIRAL SPEECH, AND THE PAY GAP IN SPORTS May 17, 2024 ... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. In Cassandra’ recent report on gender, Breaking the Rules, we learned that 70% of Gen Zs agree that “gender doesn’t define a person as much as it used to”. Well, this week ...
SUPER BOWL LVIII ADS: WINS AND LOSSES Feb 12, 2024 ... For Gen Z, which commercials scored a touchdown and which one fumbled hard?Last night’s Super Bowl saw the Kansas City Chiefs win their fourth NFL championship and their first back-to-back Super Bowl victory in the second-ever overtime showdown. (And it was also the airing of Nickelodeon’s “alternative” Super Bowl telecast aimed at even younger audiences.) We were curious to know what Gen Zs thought about last night’s game, halftime show performance, and most importantly, the commercials. In ...
Viral News: Vacations, Friends, and Felons May 31, 2024 ... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. - Childhood Dreamstakes - This year, Comic Relief’s campaign for Red Nose Day was Childhood Dreamstakes featuring the tagline “Less child poverty. More childhood.” The campaign ...
Kamala Harris Jul 29, 2024 ... From Voter Registration to Meme Queen – Is She Winning Over Gen Z?Have you been keeping up with the latest Kamala Harris news? It's been quite a whirlwind lately for our Vice President and potential Democratic nominee! - Opening Ceremony on the Seine - Let's talk about the opening ceremony - details have been kept under wraps but we know it's going to be unlike anything we've seen before! Instead of the traditional stadium setting, athletes will parade down the Seine River on boats. Can you ...
Breaking the Rules Mar 05, 2024 ... Cassandra’s latest report examining Gen Z & Gender is now availableThe phrase “gender gap” is by no means new, but for Gen Zs it takes on a lot of new, and nuanced, meanings. On one hand, gender is less important to Gen Zs than it has been for any prior generation - they are less likely to feel “defined” by it, less likely to view it as a binary construct and more likely to say that gender lines are blurred. On the other hand, gender can also mean everything today. Hyper-gendered forms of self ...
Deliciously Decadent Mar 26, 2024 ... The Rise of Gen Z Finance TrendsToday’s younger generations have a distinctly different point of view on money and investing, their overall finances and even more generally, their future. (Cassandra covered this topic in depth in our report on Gen Z's Values on Value). Today, we look under the surface of some of the trends that have bubbled up around investing for Gen Z. ...
Plastic Paradox: Earth Day 2024 Apr 22, 2024 ... Earth day 2024's battle of planet vs. plasticsEarth Day’s 2024 theme is Planet vs. Plastics and earthday.org is calling for a 60% reduction in production of all plastics by 2040. According to the Big Village Pulse, 76% of all consumers surveyed are very concerned about the use of single-use plastics on the environment. And 81% of Gen Z is concerned about the amount of plastic that their household uses each day. - big kids don’t cry (over tax prep) - Doing your taxes can be stressful - and Gen Z ...
National Nurses Week May 06, 2024 ... countless lives touched and saved by nurses. So, join us as we look at the ways nurses are being recognized and celebrated this week! - Attracting Gen Z with The Unwell Network - Churchill Downs Racetrack, home of the Kentucky Derby, has partnered with Gen Z focused media network, UNWELL to merge tradition with modern entertainment. Alex Cooper, creator, host and executive producer of the successful Call Her Daddy podcast, founded The Unwell Network and will bring a fresh perspective to the event ...