Consumers have expressed interest in plant-based food across a variety of categories and chocolate is no exception. According to research done by chocolate company Barry Callebaut, 41% of consumers look for plant-based chocolate options. Many classic chocolate brands have embraced this desire with launches of plant-based versions of their most-loved products. Nestle has a vegan KitKat available in certain countries, while Hershey’s created a plant-based Reese’s peanut butter cup.

Another 2024 chocolate trend identified by Barry Callebault is “intense indulgence”. Over half of consumers prefer to purchase high-quality chocolate. People are seeking to treat themselves, and a premium chocolate can be considered a small luxury item. Brands like Hawaii-based KOHO provide consumers with the luxury chocolate experience they are looking for. The brand has a range of artisan chocolates made from premium ingredients and inspired by the beauty and flavors of Hawaii. The brand also has a round-up of their favorites specifically for Easter!

The Taste Tomorrow chocolate industry trend forecast identifies an interest in chocolate that contributes to consumer health and well-being. Botanical chocolates combine the richness of chocolate with the power of herbs, flowers, and other natural elements. Beyond offering a unique taste, these chocolates can provide functional benefits through adaptogens, superherbs, and other ingredients that positively impact well-being. YES Cacao offers botanical chocolates for every mood. There’s a “Bliss Out” chocolate with GABA, Turmeric and Kava to promote relaxation. While the brand’s “Endurance” chocolate has Shilajit, Reishi, Maca to provide energy for your day.