The Future Of Innovation Aug 25, 2018 ... outdoor | Accessories not including footwear (e.g., bags, jewelry) | Dining out (e.g., restaurants, takeout, fast food) | Vehicles (e.g., cars, bikes) | Food & beverage | Household necessities (e.g., cleaning supplies, toilet paper) | Footwear | Pets/pet care PURCHASE DECISIONS: VIRTUAL REALITYWhen prompted to consider virtual reality, a close tech relative to augmented reality, six in 10 Trendsetters in the U.S. and the UK think that this technology will affect their gaming-related purchase ...
Travel Buddies Nov 21, 2018 ... family (e.g., grandparents, aunts/uncles, cousins) | Classmates | Coworkers | Community group (e.g., religious group, alumni group) | Other | None, I prefer to travel alone 37% of U.S. and UK Trendsetters look for a sense of community when traveling.MEETING OTHERS WHILE TRAVELINGWhich of the following, if any, have you done for the purpose of meeting people while traveling?Select all that apply Connected on social media | Gone to a bar | Gone to a food/beverage event | Hung out in ...
Innovation Overview Sep 05, 2018 ... energy) | Education | Food & Beverage | Beauty & Grooming | Health & Wellness | Retail/shopping | News & Media | Travel | Money & Finance | Infrastructure (e.g., city planning) | Books | Politics & Government | Home/housing | Healthcare system | Workplace/employment | Other | None of the above IN NEED OF INNOVATIONWhen looking at the same list of 23 areas/industries in need of innovation, politics & government is the clear choice at #1 among 40% of U.S. and UK Trendsetters. Coming in ...
Travel 101 Nov 24, 2018 ... Canyon, Cliffs of Moher) | Wedding | Food/beverage festival | Art experience/event (e.g., museum exhibit, Instagram museum Color Factory) | Sporting event as a spectator | Cultural event in a specific place (e.g., Tulip festival in Holland, Oktoberfest in Germany) | Bachelor/ bachelorette party | Cons conventions (e.g., Comicon, Beautycon) | Sporting event as a participant | Religious event KEEPING BUSY WHILE TRAVELINGWhen taking a trip/holiday, which of the following, if any, do you ...
Popular Culture Overview May 25, 2018 ... A quantitative overview of youth’s overall perceptions and attitudes about popular culture.IMPORTANCE OF POPULAR CULTURE CATEGORIESPopular culture is critical to young people around the world, with over 90% considering each of the following categories an important part of their life: music (96%), health/wellness (96%), technology (95%), comedy/humor (93%), movies (93%), and food/beverage culture (92%).How important to your life, if at all, are each of the following?Important To My Life Summary ...
Spending & Travel Nov 17, 2018 ... cut back on spending in other areas to be able to afford travel | I put money away specifically to use for traveling 84% of Trendsetters in the UK and 82% in the U.S. feel more fulfilled spending money on travel than on most other types of purchases.PRIORITIZING DISCRETIONARY SPENDINGThinking of your discretionary spending (not rent, bills, loans), which of the following categories do you prioritize most?Please select your top 3 Food & beverage | Clothing | Travel | Technology/electronics ...
Spending Behaviors & Attitudes Aug 27, 2017 ... pay for?Please select all that apply. Subscription to a monthly streaming entertainment service (e.g., Spotify Premium, Netflix) | Amazon Prime | Subscription to a digital service that isn't entertainment specific (e.g., Dropbox, iCloud) | Fitness membership | Monthly food/beverage membership (e.g., unlimited amount of coffee from a coffee shop) | Subscription box (e.g., meal kit delivery, beauty box delivery) | Monthly wine or alcohol club (Base: Those 21+ In The U.S. And 18+ In ...
Scoop Up the Fun Jul 19, 2024 ... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. ...
Spilling the Tea Jul 18, 2024 ... Summertime DrinksFor the past two weeks, most parts of the country have been experiencing a heat wave, and thinking about all things that can help keep us cool. With this in mind, we turn our attention to Iced Tea. In Cassandra’s recent Food & Beverage Report, we learned that 57% of all Gen Z Trendsetters consumed Tea in the afternoon (compared to only 30% who report drinking coffee). Below, we look at some of the hot (pun intended!) tea trends we are seeing this summer. - HIIT the gym - First ...
