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Macrotrends

Retail 2.0: A.I., AR & VR

... Spade took advantage of AR, letting in-store customers experiment with a variety of different customizations, from flaps and straps to bag charms. When a customer picked up the bag, the interactive AR display offered up the range of potential accessories. Once they'd landed on the perfect combo, they could buy it in the store or online.PumaPuma's LQD Cell Origin Air are fairly unique in the AR world: they're not just sneakers that can be overlayed with virtual add-ons, they actually unlock an entire ...

The (DIS)Connect

... online, it follows that a quarter (25%) of global youth feel more comfortable sharing their feelings with a romantic partner digitally than in person. Before potential partners even meet, their digital footprint communicates a great deal about them, and in established relationships, it can be an indicator of changing interests or attitudes that can drive people apart. Not only does the content they share indicate the type of person they are—from political views and entertainment interests to ...

Tech Truths

... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...

DND (Do Not Distress)

... them.SUFFERING FROM SOCIAL OVERLOAD Whereas Boomers and Gen Xers could determine when they wanted social time and when they didn't, socializing is "always on" for Ys and Zs. The ease with which their friends can contact them today by text message, chat apps, and social media means there's always messages, tags, and posts they can be missing, and it's become socially acceptable to reach out to friends at any time. While modern youth strive to be present and mindful (see Presence of Mind), they find it highly ...

The Hive Mind

... current cacophony of culture-driving, culture-defining opinions that circulate online via the “Hive Mind.”Today, the rise of multi-platform personal branding and blogging via social media has morphed into a new beast, one wherein users are promoting their messaging—behind a product, a service, or an idol—and rallying others to their cause as they compete for attention in today’s overcrowded online forum. The evolution of social behavior as a result of an evolving digital landscape has ...

Retail 2.0: Incentivized Shopping

... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...

Category Lens

... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...

Next Gen Brand Loyalty

... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...

Personal Property

... (see Creating For The Creators). Many young adults are designing or decorating goods themselves or even adding their own touch to the home items they buy. For instance, consider the ease with which young adults can contact an Etsy seller requesting for furniture and décor to be made to the exact specifications they dream up. At the same time, they’re giving rise to affordable home-related brands that emphasize customization (see examples), such as BenchMade Modern, which promotes the idea that ...

weCommerce

... is viewed as a fun challenge; after all, determining the best resale venue requires a certain degree of creativity and insider knowledge. And with the rise of user-friendly online resale marketplaces and apps like Depop and Poshmark, it’s never been easier to sell one’s belongings, from clothing to home goods to even beauty products. Nearly half of UK youth (44%) and 39% of U.S. youth have bought and/or sold used items through an online resale platform in the past year. Tradesy even issued a ...