REALITY GETS A MAKEOVER Jun 14, 2023 ... . The Cassandra Collective is our digital community comprised of Trendsetting Gen Zs and Millennials. The Cassandra Collective can be customized for individual project needs. If you want to learn how to utilize the Cassandra Collective for quick, turnkey research among youth Trendsetters, please contact Michael Corti at michael.corti@cassandra.co. ...
ELEVATED EXPERIENCES May 24, 2023 ... TRENDING CITY HOTSPOTS As uncovered in Cassandra's Values and Value - Consumer Confidence report, Gen Zs are not afraid to free up their disposable income and splurge on purchases and experiences that make sense to them and bring them joy. As they continue to play catch up in the “making memories” department due to the Pandemic causing them to miss out on so many milestone moments, some Gen Zs and younger Millennials are going big. Like really big. So, whenever you’re looking for an ...
TAX DAY TOOL$ Apr 18, 2023 ... TAX SEASON GETS A GEN Z REVAMP April 18th is upon us, and unless you’re celebrating an extension, today is Tax Day. And unfortunately many Millennials and Gen Zs say they actually don't know how to file taxes, which is made even more confusing when juggling a side hustle(s) and all the 1099s that come with them. However, some brands are stepping in to teach some much needed financial literacy. So today, we’re looking at how a few brands (most within the financial sector but one that very much ...
VACAY THE GEN Z WAY Apr 04, 2023 ... an uptick in Gen Z who are starting to turn to wellness-based getaways and self-healing journeys, already popular with older generations, especially Millennials. Preventive and curative health programs are becoming more popular with the generation so committed to their mental health. And for this year's breakers, wellness travel means different things to different Zs: some consider it hiking and biking; others see it as a spa weekend or a yoga retreat. Many want to get out into the open and into ...
RESPECT YOUR ELDERS Apr 26, 2023 ... , and is certainly catching on. With over 39.7M views on TikTok, The trending grandmillennial design aesthetic features vintage-inspired prints like florals with pastel colors, as well as traditional-style decor elements like skirted tables, floral wallpaper, ruffles, pleats, and more. Millennials and Gen Zs are reclaiming these design aspects and revamping them with modern features.— Christina, 29, VA (Cassandra Collective) - AROUND THE WORLD, AT 80 - Long-term friends and octogenarians Ellie ...
