TRAVELING WITH PRIDE May 31, 2023 ... Cassandra’s latest report is hereWhile there have always been obstacles to inclusive travel for those who identify as LGBTQ+, the current wave of anti-LGBTQ+ legislation and state-sanctioned bias has heightened that tension. But this cohort perseveres. Despite the stress and concern that this hate causes, LGBTQ+ millennials and Gen Z are leaning further into travel, not away from it. Luckily, there are still significant areas where travelers have positive interactions and experiences, and ...
VACAY THE GEN Z WAY Apr 04, 2023 ... an uptick in Gen Z who are starting to turn to wellness-based getaways and self-healing journeys, already popular with older generations, especially Millennials. Preventive and curative health programs are becoming more popular with the generation so committed to their mental health. And for this year's breakers, wellness travel means different things to different Zs: some consider it hiking and biking; others see it as a spa weekend or a yoga retreat. Many want to get out into the open and into ...
ELEVATED EXPERIENCES May 24, 2023 ... TRENDING CITY HOTSPOTS As uncovered in Cassandra's Values and Value - Consumer Confidence report, Gen Zs are not afraid to free up their disposable income and splurge on purchases and experiences that make sense to them and bring them joy. As they continue to play catch up in the “making memories” department due to the Pandemic causing them to miss out on so many milestone moments, some Gen Zs and younger Millennials are going big. Like really big. So, whenever you’re looking for an ...
RESPECT YOUR ELDERS Apr 26, 2023 ... , and is certainly catching on. With over 39.7M views on TikTok, The trending grandmillennial design aesthetic features vintage-inspired prints like florals with pastel colors, as well as traditional-style decor elements like skirted tables, floral wallpaper, ruffles, pleats, and more. Millennials and Gen Zs are reclaiming these design aspects and revamping them with modern features.— Christina, 29, VA (Cassandra Collective) - AROUND THE WORLD, AT 80 - Long-term friends and octogenarians Ellie ...
REALITY GETS A MAKEOVER Jun 14, 2023 ... . The Cassandra Collective is our digital community comprised of Trendsetting Gen Zs and Millennials. The Cassandra Collective can be customized for individual project needs. If you want to learn how to utilize the Cassandra Collective for quick, turnkey research among youth Trendsetters, please contact Michael Corti at michael.corti@cassandra.co. ...
THE FULL PACKAGE Sep 22, 2021 ... A sustainable packaging breakdownGetting that package with a new “treat yourself” item you just had to have should be fun, but it can also feel like a guilt trip as boxes often come filled with excess plastic, tape, and even styrofoam (the horror!). Sustainability is a top priority for Gen Z and Millennials, and as concern for our planet and the climate crisis escalates, they’re turning an even more critical eye towards brands yet to deliver their products in sustainable manners. Cassandra ...
