All Things Goth May 22, 2024 ... to the $84 trillion dollar Great Wealth Transfer just over 40% of Gen Z is expected to inherit wealth within 5 years. What will they do with it? Just over 50% said they've gotten poor advice after a financial windfall so they will likely be cautious. But are social media finance hacks safer? Both Millennials and Gen Z are inclined to have at least tried social media “finance hack” trends like day trading, infinite banking, or the no-spend challenge. We’re hopeful they put great Grandma’s ...
VIRAL NEWS: ECONOMIC FOUNDATIONS May 24, 2024 ... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of viral news. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. As we know from Cassandra’s work on Gen Zs and their attitudes around finance, many are actively seeking education around money - how to save it, spend it wisely and invest it ...
Deliciously Decadent Mar 26, 2024 ... The Rise of Gen Z Finance TrendsToday’s younger generations have a distinctly different point of view on money and investing, their overall finances and even more generally, their future. (Cassandra covered this topic in depth in our report on Gen Z's Values on Value). Today, we look under the surface of some of the trends that have bubbled up around investing for Gen Z. ...
THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION Jan 30, 2024 ... Cassandra’s latest report is availableIn 2021 we at Cassandra introduced our Gen Z segmentation, and now, 3 years later we decided to jump right back at it with some updates and more category-specific exploration. From Health & Wellness, to Social Media habits, passing through Finance and Food & Beverages, in this month's The Gen Z Roadmap report —available exclusively to Cassandra membership clients— we take it one stop at a time in the journey to discover the segments that are driving each ...
