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Macrotrends

Over The Influence

... good partners. Some experts expect that if Instagram hides likes across the board, the company will launch new advertising tools to connect brands and influencers; there will also likely be an influx of third-party vendors that make influencers' metrics transparent to brands. Since much is unknown about how this change will roll out and what its impact will be, brands should stay abreast of developments and the technology that arises to bridge the gap. While hiding likes will likely impact brand ...

Social Live

... to deal with their parents questioning them about where they’re going. In fact, it’s a non-issue if their parents won’t let them go to parties when parties take place on their phones, and many times, their parents may not even realize they’re hanging out with their friends when they do so in this way. They also realize that hosting a group of friends at someone’s home can be a burden for families, especially given how often they expect to be with their friends, so they’re redefining what “being ...

Alternative Education

... a polarizing issue like gun control, a less polarizing option would be to offer information on the movement, how it became possible, and what benefits were gained. It not only will inform consumers about nuances around social causes they may not be familiar with, but it may also help to foster action from youth to lead a movement and champion a cause of their own.Another possibility for brands to consider is taking a cause that your brand is already aligned with, and creating a hands-on exercise ...

Public Funds

... shopping online, while nearly a quarter want more virtual reality experiences.  Which of the following, if any, would you like to see more of when shopping online?Please select all that apply. Detailed images/videos of products from all angles | More information about products (e.g., dimensions, materials) | More consumer reviews | Ability to order online and pick-up in person | How much items are marked up (e.g., cost to make vs. retail price) | More expert reviews | Virtual ...

Retail 2.0: Tech-Based Commerce

... Social discovery and online payments are evolving to make the shopping experience more frictionless, particularly for Gens Y and Z, who are accustomed to instant gratification and desire innovations that save their time.When it comes to shopping, young consumers want their mobile devices to do more than just serve up the items they search for. They expect brands to be continually innovating, particularly when it comes to seamless discovery and frictionless payments. Just as brands see a lift in ...

Global Digital Trends

... new virtual stars; unlike Gen Ys, Zs are less fearful of the advent of A.I. technology and would be more interested in seeing what A.I. and CGI influencers can achieve (see Robot Relations). Brands should consider partnering with virtual influencers around the release of new products or activations. Companies can also consider building their own branded virtual influencers as they are an efficient medium through which brands can control the message they want to deliver to their target ...

Live, Not Buy: Gen Z Activism

... activists and doers by nature. What’s more, Zs were raised by Gen Xer parents who instilled a sense of pragmatism in them. They take activism a step further, looking at it not as actions they take, but as a way of life. Having causes and issues to support is part of Zs’ identity, and they expect that they and their peers showcase their values and the things they care about not just in person but also online. Furthermore, Ys’ identity as idealists and Zs’ identity as pragmatists affect their approach to ...

Have Guidance, Will Travel

... interested in doing so—the majority in each country have used a travel agent or are interested in using one. Although it may sound strange at first that young people, who have adopted technology into every aspect of their lives, would return to this outdated service, it fits in context with Ys' preference for experiences over products; Ys redefined the concept of luxury to match their experience-first lifestyle, and as such, they view travel agents and similar services as providing that luxury ...

Tricks Of The Trade-Off

... simultaneously presenting others. Consider how technological innovations provide greater convenience but can also lead to digital overload and decreased human connection. In today's world, where the rate of innovation has accelerated to breakneck speed and modern youth expect brands to constantly offer newness, the drawbacks of innovation are also highly apparent in the course of everyday life; eight in 10 young people (84% in the UK and 82% in the U.S.) believe that with any innovation, there's always some ...

Retail 2.0: Incentivized Shopping

... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...