Next Gen Brand Loyalty Mar 22, 2019 ... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...
There's No Place Like Home(town) Dec 11, 2018 ... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... , as opposed to subscription box services that deliver surprise products that may or may not be of use or interest. This, compounded with the fact that most are in line with modern youth’s penchant for collecting noteworthy experiences, leads us to expect a move away from subscription programs towards membership programs. Whereas a subscription box may deliver a new type of coffee grounds every month, a membership program like CUPS allows users to visit a new coffee shop every day, thereby enjoying ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... brands’ social presence, the now-mainstream proliferation of fashion-centric media, and their tendency to shop online.RECOMMENDATION: Embrace your consumers—invite them more deeply into your world, both online and IRL, with touchpoints that reach them where they spend their time. Create engaging and entertaining content, which will create greater emotional resonance with your brand and drive true loyalty. INSIGHT: Youth champion diversity and inclusivity and expect the brands they patronize to ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...
Culture Spotlight On South Korea Jun 16, 2018 ... popularity as it’s sold on a USB plug that pops out of a “cassette tape.”Under The Influencer: Influencers Hold Strong Clout Western luxury brands have been focusing on growth in South Korea as it has become a top destination in Asia, and the luxury market is growing at a rapid rate there. Attention on presence in China has lessened as many Chinese and Japanese visit South Korea and add to its high tourism rates. It’s projected that by 2020, Chinese consumers will purchase approximately $29 ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... with relevant food. When launching a new property, consider building a food component into the story around which to build future experiences.Young consumers regard grocery stores and food markets as entertaining cultural destinations where they enjoy going even when they don’t plan to buy anything. Brands in this area should make their spaces especially inviting for people to hang out. This will help create a meaningful relationship with consumers, even if it doesn’t lead to sales every visit ...
How Can I Help You? Jun 22, 2019 ... Trendsetters in the U.S. and about two in five in the UK say their opinion of a brand has been influenced by a review even when they don’t know the reviewer. Whether it be through reading online reviews, watching a YouTube review video, or following a brand’s interaction with a consumer on social media, young people are privy to every detail of a consumer’s interaction with a brand and therefore have high standards when it comes to customer service. The impact that customer service reviews can have on ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... storefronts, simulating the always-on experience of the web in the real world. Shoppable walls, windows, and billboards let individuals browse and buy products offline at any time, and easily schedule delivery or pickup of the items they purchase. These technologies tend to mimic the act of online shopping, but on a larger and more public platform, intended to catch the attention of passersby. Also contributing to the growth of the always-on/offline retail landscape is a growing number of vending machines ...
