Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... drops. To wit, the launch of Fenty, LVMH’s history-making venture with pop star-cum-makeup mogul and fashion icon Rihanna, is just the latest (and highest profile) brand to release its products on a “drop” schedule, making its offerings truly “see now, buy now” instead of the “see now, buy six months from now” calendar the fashion industry operated on for so long (and continues to do today, after largely unsuccessful attempts at a “see now, buy now” model a few years ago). Youth-driven brands know ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... it comes to pro-social efforts. In practice, this involves communicating incremental progress and tangible results—not just good intentions (see CHANGEables). Now that young people have experienced what it’s like when good intentions fail to move the needle, as with Kony 2012 or Occupy Wall Street, they’re eager for measurable impact. This speaks to their mindset as a generation of Venture Consumers, investors accustomed to assessing the ROI of everything from the products they buy to the ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...
Culture Spotlight On South Korea Jun 16, 2018 ... reach internationally; partnering with a Western brand allows them to reach a new fan base beyond Asia.Café Society: Thematic Cafés Abound On every street in South Korea, it’s almost guaranteed that you can find at least one café. South Korea is only second to Japan when it comes to coffee consumption in Asia, but many who visit cafés aren’t doing it for the coffee; rather, they're going for the experience cafés promise. Themed cafés have become incredibly popular over the past ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... visit a URL via their smartphone and type in a pin, their phones become linked to the shopping bag on the store’s window, allowing for mobile purchasing.Peapod grocery delivery service installed shoppable billboards at train stations in 2012, inviting commuters to scan a QR code to download the PeapodMobile app and scan and buy products displayed. - KIOSKS/VENDING MACHINES - Vending machines have traditionally dispensed drinks and snacks, but are no longer limited to these categories; in recent ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...
How Can I Help You? Jun 22, 2019 ... often missing from the online experience.HUMAN NEED FOR PERSONALIZED EXPERIENCESModern youth know that when it comes to retail, one size does not fit all, and they expect brands to be aware of this too. Young consumers have spurred the demand for customizable products and services that meet their personal needs, as well as make them feel special, and brands that can translate this penchant for personalized experiences to their customer service practices stand to make a greater positive impact on ...