Culture Spotlight On South Korea Jun 16, 2018 ... reach internationally; partnering with a Western brand allows them to reach a new fan base beyond Asia.Café Society: Thematic Cafés Abound On every street in South Korea, it’s almost guaranteed that you can find at least one café. South Korea is only second to Japan when it comes to coffee consumption in Asia, but many who visit cafés aren’t doing it for the coffee; rather, they're going for the experience cafés promise. Themed cafés have become incredibly popular over the past ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... visit a URL via their smartphone and type in a pin, their phones become linked to the shopping bag on the store’s window, allowing for mobile purchasing.Peapod grocery delivery service installed shoppable billboards at train stations in 2012, inviting commuters to scan a QR code to download the PeapodMobile app and scan and buy products displayed. - KIOSKS/VENDING MACHINES - Vending machines have traditionally dispensed drinks and snacks, but are no longer limited to these categories; in recent ...
How Can I Help You? Jun 22, 2019 ... often missing from the online experience.HUMAN NEED FOR PERSONALIZED EXPERIENCESModern youth know that when it comes to retail, one size does not fit all, and they expect brands to be aware of this too. Young consumers have spurred the demand for customizable products and services that meet their personal needs, as well as make them feel special, and brands that can translate this penchant for personalized experiences to their customer service practices stand to make a greater positive impact on ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...
Multigenerational Marketing Tips Mar 15, 2019 ... . Consider how your brand can be a source of aid not only through what you sell, but also how consumers interact with your brand online and off. Consumers appreciate any effort brands take to eliminate pain points, particularly when it comes to saving them time and energy, and they consider this a fundamental part of innovation.Thoughts For Implementation: How can your brand make navigating its products and/or services easier? How can it provide more curated recommendations? How can it simplify the ...
No Joy in Division Mar 21, 2020 ... ” people with opposing political views compared to overall U.S. youth. The act of unfriending or unfollowing friends or family members on social media is a defensive mechanism done for a few different reasons.Unfollowing and unfriending, while passive acts, allow youth to protect their emotional health, which we know is a priority for both Ys and Zs. In doing this, youth assert control of their online environment and their mental health. Some youth who defriend and/or unfollow do so to avoid an ...
The Joyride Dec 07, 2018 ... Air launched a layover program called Belgium Stop Over that allows passengers traveling to Africa, Europe, the U.S., Israel, Canada, or India with a connecting flight in Brussels Airport to spend between one to five days exploring the country. Visitors have the option to choose two Belgian cities to visit and are granted free access to several museums and cultural sites. Such programs allow people to check destinations off of their travel bucket lists without having to plan and spend for a ...