802 results for '"gen z"'
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TASTY IN-GAME REWARDS

... The food brands getting in on gamingIn recent years, well-known food chains have partnered with video game developers to offer in-game rewards for their products or services. This collaboration not only enhances the gaming experience by adding an extra layer of excitement and motivation for players but also allows restaurants to reach the 40% of Gen Z and nearly 60% of Gen Alpha who refer to themselves as “gamers,” as uncovered in Cassandra’s landmark Gen Alpha report. These in-video game ...

The Role of Connection in Consumers' Lives Today

... How Brands Can Play Their PartStill recovering from the post-COVID epidemic of loneliness, a mental health crisis, increasing digital consumption, the emergence of Artificial Intelligence and political & economic uncertainty, many people continue to yearn for better, deeper and more meaningful connections. The resulting “Great Connection Deprivation” is leading, especially for Gen Zs, to “joy spending” to fill the gaps. Prior research from Cassandra also established that many Gen Zs feel that ...

VIRAL NEWS: LOSING A MILLION, LESS TIKTOK TIME, & THE MURDAUGH CASE

... everyone while she takes a break from social media. - TIKTOK HELPS YOU CONTROL YOUR SCREEN TIME - Speaking of taking a break, TikTok thinks people should lower the number of hours they spend on social media. This decision comes as a big move from arguably the most popular social media platform in recent years —particularly among Gen Z— towards improving the mental health of its users by limiting their screen time. Even though there's no scientific agreement about how much screen time becomes too much ...

PLACE YOUR BETS

... Fanatics for $150M, PointsBet is an online sportsbook operator which has been one of the more aggressive in the market. Inking a $500M deal with NBC Sports, they are pioneering Gen Z-focused marketing strategies. These include partnerships with colleges and universities, allowing them to display signs at schools’ football and basketball venues, along with employing brand ambassadors (including former professional golfer Paige Spiranac) who promote the company on TikTok and Instagram. ...

SYNTH CITY

... The #vocalsynth trend taking over TikTok (and beyond)Programs meant to replicate singing voices – also known as vocal synthesizers – have gained a cult following in niche online communities, with Gen Z embracing these technological advances to make their own forms of musical self-expression. This trend is especially popular on TikTok, with the hashtag #vocalsynth racking up 16.5 million views. Here, we’re taking a look at the enormous popularity of three of these programs. - VOCALOID ...