SOBER CURIOUS? Apr 17, 2023 ... Getting in on the sober spirit Globally, the No-Alcohol drinks market surpassed $11B in 2022, attesting to how many of us are reconsidering our relationship with alcohol. The growth is driven, in part, by Millennial and Gen Z consumers fueling the discourse across TikTok, with conversations around #sobercurious and #sobertok gathering over 1.7B views between them, with those who are moderating their alcohol intake for physical and mental health reasons. Whether you've given up drinking ...
The Role of Connection in Consumers' Lives Today Jul 23, 2024 ... How Brands Can Play Their PartStill recovering from the post-COVID epidemic of loneliness, a mental health crisis, increasing digital consumption, the emergence of Artificial Intelligence and political & economic uncertainty, many people continue to yearn for better, deeper and more meaningful connections. The resulting “Great Connection Deprivation” is leading, especially for Gen Zs, to “joy spending” to fill the gaps. Prior research from Cassandra also established that many Gen Zs feel that ...
HONORING AUTISM AWARENESS DAY Mar 29, 2023 ... The Gen Z creators helping change perceptions Leading up to Autism Awareness Day on April 2nd - which recognizes and spreads awareness for the rights of people with autism, there is no better way to honor the day than by becoming more aware of the characteristics of people with this condition and what we can all do to increase our understanding and promote kindness. The CDC reports that about 1 in 54 U.S. children have an autism diagnosis. Although in recent years we have seen an increasing ...
