Culture Spotlight On China Jun 19, 2018 ... fitness store that opened in Shanghai at the end of 2017, which includes a running track for trying out shoes, a gym, and a retail store. This lifestyle is still in the early stages and is poised for major growth throughout Asia.Talk Shop: China’s Answer To Social Online ShoppingE-commerce website Pinduoduo is transforming China’s shopping scene by creating a new form of social commerce. The site offers group-buying bargains, called “tuan gou,” on everything from technology to CPG items to ...
DND (Do Not Distress) Dec 11, 2017 social life friends social media ... them.SUFFERING FROM SOCIAL OVERLOAD Whereas Boomers and Gen Xers could determine when they wanted social time and when they didn't, socializing is "always on" for Ys and Zs. The ease with which their friends can contact them today by text message, chat apps, and social media means there's always messages, tags, and posts they can be missing, and it's become socially acceptable to reach out to friends at any time. While modern youth strive to be present and mindful (see Presence of Mind), they find it highly ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... retro music scene by pushing sales of used records and CDs. The museum features works by EBiDAN, a collective of artists who also work as actors.Lamborghini Museum The Lamborghini Museum in Italy, recently overhauled to allow for company growth and expansion of available models, houses classics, limited editions, and unique cars that captivate the diehard fan. Guests can view Formula 1 racing cars, the “sixth element” car (built almost entirely of carbon instead of metal), and a prototype for the ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... RNDMWRK leading this practice.At first, it may seem odd for brands that don’t have office space as part of their business model to let consumers work in their settings since this de-emphasizes shopping and allows people to take up space for long periods of time without it necessarily leading to sales every visit. However, creating public places for productivity is a key way for brands to enhance their relationship with consumers, prompt them to keep returning to their brand, and spread their love ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...
Culture Spotlight On Nigeria Jun 10, 2018 ... unlimited usage of select games, similar to the model used by streaming services. This model helps Nigerian game developers get their content noticed without having to pay for marketing on their own. For instance, Gidi Run was launched with telecom company MTN and is now played by 100,000 paying subscribers.Legal Duty: Music Piracy Problems ImproveWhile illegal sales of music is a problem plaguing artists around the world, nowhere is it as pressing as it is in Nigeria, where bootlegged albums ...
Gen Z Marketing Tips Jun 11, 2017 ... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...
Fauxsumerism Mar 03, 2014 fashion & beauty retail brick-and-mortar e-commerce malls shopping Fauxsumerism ... behavior is more a part of young individuals’ everyday lives than traditional consumerism ever was. They see no need to wait for an event, occasion, or special sale to shop; these traditional “triggers” for purchasing are far too confining. Young consumers can browse and opt to buy anytime and anywhere. Marketers should support young consumers’ fauxsumerist impulses, as a means of encouraging interaction with products even when a purchase is not immediately impending. Brands can invite and encourage ...
Sense In Sensitivity Mar 06, 2016 marketing social media ... the public with a negative view. Shortly after the earthquake hit Nepal last year, eyewear brand LensKart texted consumers with a pun about how they could shop and shake it off. Online retailer American Swan made a similar joke about its earth-shattering sale. Both brands were immediately called out for their faux pas.I think brands are in a very good position to influence people and motivate them to help causes, and I would like to see them use this position as much as possible, while keeping it ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... . Additionally, Saville curated ironic phrases, such as “For further advice please contact our fashion advisors,” to be printed on T-shirts.LEDBURY'S 31 DAYS OF SHIRTSRather than releasing its whole Winter 2013 collection online at once, luxury menswear label Ledbury unveiled a new shirt each day in October, in limited quantities, to give fans a daily source of excitement. Consumers could sign up to receive a daily email informing them of each new shirt’s release. At the end of the month, users could shop ...
