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Macrotrends

Go Big Or Go Home

... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...

Glutton Goals

... what goes into their food and drinks, but they choose indulgent options anyways. There are some exceptions, however. Because Zs grew up during the crackdown on jumbo-sized soft drinks and high fructose corn syrup, they’re more inclined to choose bottled water over soda, which one quarter of Zs in the U.S. think “is as bad as cigarettes.” Indeed, high fructose corn syrup has been the enemy throughout Zs’ childhoods the way fat was for Ys, a generation raised on skim milk and Snackwells. Zs ...

No Joy in Division

... “out” group (them). Today, not only do we feel more firm in our own views, but we see the “other” as more negative, according to the Annual Review of Political Science. This concept of social categorization drives us to discriminate, stereotype, and propagate prejudices.Set amongst a backdrop of vulgar vernacular, online echo chambers, and mayhem due to misinformation, youth’s ideologies stand to grow further apart. The ensuing extremist policies, government shutdowns, social media spats, and ...

Multigenerational Marketing Tips

... . Consider how your brand can be a source of aid not only through what you sell, but also how consumers interact with your brand online and off. Consumers appreciate any effort brands take to eliminate pain points, particularly when it comes to saving them time and energy, and they consider this a fundamental part of innovation.Thoughts For Implementation: How can your brand make navigating its products and/or services easier? How can it provide more curated recommendations? How can it simplify the ...

Personal Best

... that don't just provide convenience or match their price point but are truly tailored to the individual from a health and lifestyle standpoint, brands can help young consumers ease the hassle of shopping and have more confidence in their purchase. In fact, 80% of young people in the U.S. and 69% in the UK feel better about themselves if they buy products that are customized, and this attitude jumps to 87% in the U.S. and 79% in the UK among Trendsetters. This also eases the common frustration of ...

The Joyride

... Air launched a layover program called Belgium Stop Over that allows passengers traveling to Africa, Europe, the U.S., Israel, Canada, or India with a connecting flight in Brussels Airport to spend between one to five days exploring the country. Visitors have the option to choose two Belgian cities to visit and are granted free access to several museums and cultural sites. Such programs allow people to check destinations off of their travel bucket lists without having to plan and spend for a ...

Green Rush

... the same way that they may visit Sonoma or Napa. - CANNABIS CONSUMABLES - DINING CONCEPTSChefs and food entrepreneurs are updating menus and dining concepts to reflect consumer interest in marijuana. NYC’s Sinsemil and San Francisco’s Luck Pot are underground supper clubs that serve marijuana-infused haute cuisine, while D.C.’s Amsterdam Falafelshop introduced a pot-pairing menu that recommends strains of marijuana that best complement particular dishes. BEVERAGESCoinciding with Washington state ...

Culture Spotlight On India

... , 285 Indians visit websites offering pirated music, and they're among the biggest offenders of music piracy globally. However, streaming services are seeking to change this mindset and build new habits. Most users of streaming services, such as Gaana, Wynk, and Jio Music, are not paid subscribers—they use ad-backed free streaming. However, with these services charging as little as Rs 29 a month, or less than $.50 USD, for ad-free access to a vast catalog of songs ...

Culture Spotlight On China

... can even sell gear through an e-commerce shop within the app that accepts online payment methods that include WeChat Pay and Alipay. Within 289 days, Keep gained more than 10,000,000 users. This focus on fitness is also igniting the country’s activewear market, which is expected to be worth more than $40 billion USD by 2021, according to GartnerL2. As fitness has only recently become fashionable, it’s not yet a style that’s infiltrating all aspects of young people’s lives—and ...

On/Off

... across the US, where shoppers can schedule appointments to try before they buy with the help of expert sales associates. Video: Learn more about how Bonobos' guideshops work.NORDSTROM'S BLUE NILE SHOWROOMSNordstrom rented out space adjacent to its own in-store Wedding Suite to online bridal jewelry company Blue Nile. Though prospective ring shoppers couldn’t make purchases there, they could try on the brand’s full line of engagement and wedding options before placing orders online.BLANK LABELCustom ...