The Home Stretch Jun 30, 2021 ... Welcome to Cassandra's "The Home Stretch" Report.We recommend viewing the following slides in full screen mode. ...
The Generational Manifesto Mar 24, 2019 ... future by engaging younger generations first. Looking at young generations is like glimpsing into a crystal ball, and for brands, this means that what today's youth—Ys and Zs—are embracing now indicates what older generations will do in the years to come.Each new generation either amplifies attributes of the previous generation or they rebound from them to create a pendulum effect. For instance, Zs prioritize creativity and the next generation will likely amplify this characteristic as ...
The Democratization Of Sports Mar 28, 2017 marketing media & entertainment social media sports TV ... game to bear on nearly every area of their lives, including style, tech, food, and politics, the latter of which players are equally embracing as they take on the role of Active-ists.The hospitality industry should take note of the evolving culture around sports as young consumers are making this genre a key part of their travel plans, even going so far as to organize trips around attending and participating in sporting events as they stamp their (Pas)Sport. Nightlife is also getting an overhaul ...
Welcome To The Club Dec 13, 2018 ... building a sense of community where I live I would like them to focus on the highly local aspect of our village. For example, a brand could help local businesses become more environmentally friendly. In this case, the brand is highly relatable and relevant to the majority of the village and the surrounding area and could really help build a greater sense of community and connectivity.ELEANOR, 23, UKThough finding community in their neighborhoods isn’t as important to modern youth, a ...
The (DIS)Connect Dec 01, 2015 communication relationships mobile social media ... on Facebook but is posting on Twitter, it could mean they didn’t see the Facebook message even though they are online, or it could mean they are ignoring the sender. Many services, such as WhatsApp and Happn, let a user know when their message has been seen, adding another layer of complexity. If the user has seen a message but doesn’t respond for a while, it could mean he or she isn’t interested in replying or that the person is tied up and can’t respond right away. This ability to see others ...
The Global Retail Landscape Jun 25, 2019 ... them as real people—real people whose loyalty must be earned. This attitude is prompting brands to adjust their service models and create opportunities for meaningful interactions with their customers. The future of the retail space is highly experiential. To help your brand navigate a new retail landscape, explore The Future of Experiential Retail, which sheds light on modern youth’s penchant for sensory, tactile experiences within the shopping journey. It’s this same desire for new ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... that make it difficult to talk. Daytime events can give youth the opportunity to let loose and still get to sleep at a reasonable hour, thus being even more successful at alleviating stress (see here for additional data on nightlife). I like socializing during the daytime because I feel like there is almost no limit to the amount of time I get to spend with those people. It feels more relaxed and comfortable.ADDISON, 29, NYAlthough hanging out with friends during the day isn’t a new concept ...
The Parent Trap Jun 11, 2016 family parenting dads moms ... kids and maintain a healthy degree of skepticism about following others’ advice. Moreover, as a generation that accepts that what works for some people may not for others (see All In Good Time), they’re becoming more comfortable making their own parenting choices, even if they go against the norm, despite this being an area of life that is typically heavy on judgment from others.While there are many useful parental resources out there and my wife and I have certainly used a few, I ...
Culture Spotlight On The UK Jun 04, 2018 ... Shires, was the first UK artist to win a CMA award.All That Jazz: A New Style Of Jazz Is EmergingA new jazz movement is bubbling up in the UK, characterized by diverse sounds and experimentation. Unlike the jazz of decades past, this wave is much younger in terms of both artists and fans; it's mostly comprised of musicians in their twenties and early thirties, who have risen up outside of major labels and concert halls thanks to community support. This approach, similar to the UK's now popular grime ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...