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Macrotrends

What's In Store

... welcoming environments that retailers are creating for them to inspire, soothe, and delight, drawing them in to hang out and relax (see Mind The Store). This is in stark contrast to many digital shopping experiences in which they are bombarded by too many choices, flashing alerts of sales, threats that stock is limited, and intrusive pop-up windows. They may even be pestered by a digital customer service rep or chatbot eager to answer questions and recommend products. Online shopping has become routine ...

Overboredom

... % in the UK access YouTube multiple times a day, significantly more than any other social platform or streaming service. Zs are the first generation to be raised on YouTube, and its on-demand, unstructured nature set an early tone for what they expect from content. Now, with the rise of video on social media, their expectations are poised to become higher still. Thanks to Instagram and Snapchat’s Stories features, just by being connected to friends, they can be entertained with video after video ...

Next Gen Brand Loyalty

... , who not only want to see people of all shapes, sizes, colors, and physical abilities included in marketing and advertising, but expect it; embracing diversity is not a nice-to-have but a necessity for brands today. Ys, who prioritize spending on experiences over products, also look for brands that engage consumers with IRL events and activations. GEN X Gen Xers are more likely to be brand loyal than younger generations, and are less willing to make changes in their ...

Parenting Out Loud

... expectations for how parenthood is reflected in marketing and entertainment. Presenting parents as childrearing experts hardly resonates today because Ys realize such an expectation is unreasonable, nor do they even want to follow a prescribed set of rules about how to raise their kids. They realize that parenting is about trying different tactics, making mistakes, and learning what works from their own experiences and from one another. Brands should help people see how facing obstacles or feeling hesitant ...

Know It Alls

... subject. Gen Ys and Zs are the first generations to have the ability to learn whatever they want, whenever they want, thanks to available technology, and doing so has become less of an exciting prospect and more of an expectation. In order to participate in today’s cultural conversation, youth need to know a little about a lot; they have shifted from past generations of specialists to today’s generations of generalists, which also aligns with their eschewing of precise labels in favor of a more fluid ...

Multigenerational Marketing Tips

... should serve as the foundation for consumer engagement.MAKE THEIR LIVES EASIERThe number one thing that all four generations in the U.S. want brands to do is make their lives easier. In the UK, this is also Boomers' and Xers' top expectation of brands and the second most important for Ys and Zs.Why?: Brands can meet this expectation by creating products and services that provide simplicity and convenience, help people cope with stress (see Fear Factors), or reduce steps in their everyday lives ...

Retail 2.0: Shopping As A Live Event

... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...

Seize The Day

... flipping the perspective to see it as restorative and quite productive, since they were able to engage in their socializing during the day and still have energy for activities the next day, too, thus optimizing their whole weekend for maximum potential. Although previous generations often used some of the daytime on weekends to do productive tasks like running errands, going to stores, and completing chores around the house, the ease of outsourcing such activities through laundry drop-off, online ...

Personal Property

... -the-shelf items than their predecessors, meaning brands should consider offering more customization options, as well as hosting more classes, workshops, and tutorials for people to learn skills and differentiate their furniture and give items a fresh, personalized life. Big brands may also want to partner with independent artists to create limited-supplies or even one-of-a-kind home items (see Brand Mentorships) that reflect their brands’ values and aesthetic. Even CPG brands need to rethink their ...

No New Friends

... with similar interests don’t have the built-in social network provided by a workplace with such people. Fortunately the scope of networking is growing, and people are combining the process of making professional and personal connections, which will provide more possibilities to make friends (see [Net]Work Hard, Play Hard).Although online dating has seen overwhelming success in recent years, apps for forming friendships have not experienced such popularity. Only 18% of UK youth and 17% in the U.S ...