THE PARADOX OF GEN Z POLITICS Mar 30, 2023 ... Esther Kazungu, African parliamentary proceedings have become her TikTok comedy staple. Originally from Kenya, she rose to fame with video sketches of South Africa’s Parliament debates and has since diversified her coverage to proceedings from other countries, such as Kenya, Somalia, Ghana, Namibia, and Malawi. For additional information about this report and how to become a Cassandra Member, please contact michael.corti@cassandra.co or visit us here. ...
Young and Fearless Jul 31, 2024 ... humorous content that showcases life in the Village. Her videos, which playfully compare the Village to a "Love Island" setting, have garnered millions of views and likes, highlighting the growing influence of social media in sports culture. Athletes are now under pressure from sponsors and federations to share their stories online, and this trend is particularly beneficial for lesser-known sports stars. The Olympic backdrop provides a unique opportunity for these athletes to gain visibility and ...
The Role of Connection in Consumers' Lives Today Jul 23, 2024 ... Gen Zs say they feel lonely when they scroll social media. The number one reason for loneliness is not having close friends nearby. And the majority of Gen Zs (60%) say they have a great sense of community with people they know IRL (as opposed to online).With nearly 8 in 10 saying the quality of their life is ultimately impacted by the quality of their connections, it places a large burden on them to meet the right people and foster those relationships over time.The study also found that 69% of ...
GEN Z VALUES & VALUE Jan 26, 2023 ... marketplace selling digitally-native brands, was founded by 25-year-old Harvard University graduate Claire Spackman. Through Consumerhaus’ custom-built interface featuring interactive product images and texts, shoppers can navigate either based on categories or via specific brands and their respective propositions. There are also sectors dedicated to brands under the spotlight and discounted products. For additional information about this report and how to become a Cassandra Member, please contact ...
FROM TALK TO ACTION Dec 15, 2022 ... focus on inequality, fair wages, and job creation; who acknowledge that climate change is real, man-made, and our responsibility to fight; and who will fight to reduce gun violence in their community. From Talk To Action: The Cassandra 2023 OutLOOK is available exclusively to Cassandra Report members. For additional information about this report and how to become a Cassandra Member, please contact michael.corti@cassandra.co or visit us here. ...