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SUSTAINABILITY SOLUTIONISTS

... garment and wardrobe for their avatar. Partnering with metaverse studio Dubit, H&M's new interactive online experience also puts circular actions at the heart of the fun. Where players can trade and recycle old clothes to earn super-rare elements and become the star of the runway show. - PAPER & AESPA - K-Pop girl group aespa is teaming up with PAPER to mark the magazine's official entrance into the Web3 space. The partnership has been touted as a cyberpunk celebration of music, media and blockchain ...

VEG OUT

... CAMPUS - One group promoting discussion surrounding vegetarianism’s health benefits is the Plant Futures Initiative, a global movement with 30+ schools across the United States and five countries that collaborates with students to establish plant-centric communities on college campuses. The initiative equips them with the knowledge needed to become ethical leaders and advocates for plants while exposing and educating students to different types of lifestyles and available plant-based food options ...

RESPECT YOUR ELDERS

... Grandparents doing something ‘grand.’ A grandparent's role may not come with a job description, but current discourse shows that grandparents today are redefining expectations and making their mark on society. Within their own families, working parents are relying on grandparents for childcare even more and multigenerational households are becoming even more prevalent. But grandparents are impacting the larger society as well, creating space for their own vision of senior living on blogs such ...

SANTA IN THE METAVERSE

... with the experiential e-commerce platform Obsess to build out the concept, which is available directly on Tilbury’s website. Users can design their own avatars, right down to skin tone, hair color, and body type; they can also try on and buy makeup from the holiday collection – and a “shop with friends” option allows consumers to recreate the experience of IRL shopping with loved ones, online. There’s also an NFT component that will offer access to exclusive product and beauty experiences. ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... Cassandra’s latest global report is hereIt may seem impossible to feel more connected to global culture, domestic culture, local culture, AND one’s own culture all at the same time. Yet Gen Z is very comfortable with this “more is more” mentality - and see their impact on pop culture as positive and encouraging of social progress. Culture no longer exists as a binary choice for young people, and, in this post-global context, Gen Z works with a myriad of lenses and chooses how, when, and where ...

PARENTS ON BOARD

... kids and from kids up to parents. Cassandra will be diving deeper into this topic when we publish our Parents on Board report next week, available for Cassandra members. In the meantime, we wanted to share a sneak peek at what we’ve learned about the Millennial + Gen Alpha combined cohort. By far the largest parent-child cohort, today's kids are set to overtake their parents in becoming the generation with the greatest spending power in history. A good reason to pay attention and get on board with ...