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SUSTAINABILITY SOLUTIONISTS

... garment and wardrobe for their avatar. Partnering with metaverse studio Dubit, H&M's new interactive online experience also puts circular actions at the heart of the fun. Where players can trade and recycle old clothes to earn super-rare elements and become the star of the runway show. - PAPER & AESPA - K-Pop girl group aespa is teaming up with PAPER to mark the magazine's official entrance into the Web3 space. The partnership has been touted as a cyberpunk celebration of music, media and blockchain ...

RESPECT YOUR ELDERS

... Grandparents doing something ‘grand.’ A grandparent's role may not come with a job description, but current discourse shows that grandparents today are redefining expectations and making their mark on society. Within their own families, working parents are relying on grandparents for childcare even more and multigenerational households are becoming even more prevalent. But grandparents are impacting the larger society as well, creating space for their own vision of senior living on blogs such ...

Young and Fearless

... humorous content that showcases life in the Village. Her videos, which playfully compare the Village to a "Love Island" setting, have garnered millions of views and likes, highlighting the growing influence of social media in sports culture. Athletes are now under pressure from sponsors and federations to share their stories online, and this trend is particularly beneficial for lesser-known sports stars. The Olympic backdrop provides a unique opportunity for these athletes to gain visibility and ...

The Role of Connection in Consumers' Lives Today

... Gen Zs say they feel lonely when they scroll social media. The number one reason for loneliness is not having close friends nearby. And the majority of Gen Zs (60%) say they have a great sense of community with people they know IRL (as opposed to online).With nearly 8 in 10 saying the quality of their life is ultimately impacted by the quality of their connections, it places a large burden on them to meet the right people and foster those relationships over time.The study also found that 69% of ...

Mental Health Awareness Month

... gifts. In fact, Big Village notes that 54% of Americans plan to buy mom flowers this year. Telefora wants their customers to remember that the mom they are buying flowers for was someone before she was their mom. A recent campaign “MotHER: A Teleflora Love Story” takes user-generated content from Teleflora employees’ mothers before they became moms to call out all the impressive and distinctive attributes of moms before they were moms. - take a break from mom math - What do mom’s want for Mother’s ...

SANTA IN THE METAVERSE

... with the experiential e-commerce platform Obsess to build out the concept, which is available directly on Tilbury’s website. Users can design their own avatars, right down to skin tone, hair color, and body type; they can also try on and buy makeup from the holiday collection – and a “shop with friends” option allows consumers to recreate the experience of IRL shopping with loved ones, online. There’s also an NFT component that will offer access to exclusive product and beauty experiences. ...

BRINGING CULTURE INTO FOCUS - SNAPSHOTS FROM AROUND THE GLOBE

... Cassandra’s latest global report is hereIt may seem impossible to feel more connected to global culture, domestic culture, local culture, AND one’s own culture all at the same time. Yet Gen Z is very comfortable with this “more is more” mentality - and see their impact on pop culture as positive and encouraging of social progress. Culture no longer exists as a binary choice for young people, and, in this post-global context, Gen Z works with a myriad of lenses and chooses how, when, and where ...