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Macrotrends

Life For Like

... and sharing personal life experiences with others inevitably draws people closer together, and this theory of socialization is even true for online relationships, as well as those between influencer and follower. In fact, six in 10 youth in the U.S. and UK feel like they know the influencers they follow, making their relationship to the influencers they follow feel real to them. For modern youth, and Zs especially, the realer the content is, the better. Social media is seeing a rise in influencers ...

POP Global

... with the Chinese cultural tradition of giving presents to favorite performers, fans can buy credits to send online entertainers virtual gifts. Broadcasting sites offer performers a revenue-sharing deal to split the proceeds from these presents. SLASH FAN FIC FORBIDDEN IN CHINASlash fan fiction, which centers on same-sex relationships between the authors’ favorite fictional characters (regardless of their sexual orientation in the original content), has grown extremely popular in China as a way for ...

Marketing Tips For Engaging Modern Parents

... challenges for them to focus on their relationships first.  Masterfoods In “#MakeDinnertimeMatter,” Australian brand Masterfoods asks parents, “If you could have dinner with anyone, living or dead, who would you choose?" Parents pick celebrities and influential public figures, but when their kids are asked the same question, they say they’d most want to have meals with their parents or entire family. The spot demonstrates kids’ desire to have more quality family time without life getting in ...

Robot Relations

... without having to rely on their parents’ voice commands, Mattel is one of the first companies to let kids foster an independent relationship with A.I.I think [A.I.] is cool. I think that it has a positive impact because it makes it easier to find out information and easier for people to lead more efficient lives. I am not afraid of or worried about A.I. I want to learn more about it. ALIYAH, 13, U.S.Forming independent relationships with A.I. could position Zs for success later in life as they ...

Clear Consciousness

... at all levels of the company, challenging the status quo to ensure that its credo resonates with its customers, who it perceives to be fellow “rule breakers and questioners.” CLEAR PRODUCTION Everlane spends months finding what it considers to be the best factories around the world—the same ones that produce many designer labels—to manufacture its products. Employees frequently visit the factories to build strong personal relationships with the owners, a hands-on approach that they ...

DIY Therapy

... profound than their relationships in real life (eLationships, The Cassandra Report, Fall/Winter 2014), they feel that they always have an unbiased peer-therapist at their fingertips. As Ys consider therapy an advantageous resource and look for everyday ways to access it, brands have a unique opportunity to aid them in their efforts. In fact, 77% of Ys want brands to make their lives happier or better. Since they feel that everyone should engage in therapeutic activities, there’s a need for more ...

For Love And Money

... world a better place. A major way employers can make Ys feel respected is through mentorship programs that allow senior members of the company to mentor junior ones in order to teach them to “manage up”—a skill that’s sometimes obscure in today’s workplaces—and to ensure that their ideas are being heard. That way, even if their salaries aren’t high, they will feel like they are getting a return on their investment in the form of self-improvement and deepened professional relationships. PROFESSIONAL ...

Future Of Entertainment

... Ends The latest edition to the apocalypse genre, How It Ends follows Tom, a young lawyer, as he endeavors to survive a mysterious geological rapture that authorities cannot or will not explain to the public. In the midst of chaos and carnage, the plot explores how human relationships fare in the face of imminent danger. Y In the world of Y, a sci-fi series to arrive on FX, all men are dead except for one. The show is based on the comic book, Y: The Last Man, and takes place in a world of women ...

The Parent Trap

... be simple and straightforward so as not to add to the overwhelming amount of information out there. Emphasize why such items are essential and make it easy for parents to buy them. Avoid dramatizing the need for products and services.Demonstrate how parents can get more out of less and offer parenting hacks to help simplify their lives.Focus on programs that build relationships between parents and children rather than offering giveaways or possessions that add clutter to their lives.Consider ...

On/Off

... of ‘on’ vs. ‘off’ is no longer divided, retailers, too, need to adopt a wholly integrated view of their marketing, services, and access points. We’re seeing this seamless duality arise in a number of themes that are informing the retail landscape of tomorrow. Alt-Pay transaction platforms and systems are enabling consumers to make cashless payments in-person via digital currencies. Hands On customer service programs enhance the personalized relationships between shoppers and sales associates ...