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The Role of Connection in Consumers' Lives Today

... Gen Zs say they feel lonely when they scroll social media. The number one reason for loneliness is not having close friends nearby. And the majority of Gen Zs (60%) say they have a great sense of community with people they know IRL (as opposed to online).With nearly 8 in 10 saying the quality of their life is ultimately impacted by the quality of their connections, it places a large burden on them to meet the right people and foster those relationships over time.The study also found that 69% of ...

VIRAL NEWS: PETER PAN CASTING, TWILIGHT REBOOT, AND COACHELLA

... will talk about it nonstop. The franchise continues to be extremely popular with Gen Zs, the tag #Twilight has over 22 billion views on TikTok, and it's not uncommon to see edits, jokes, memes, and clips of the beloved/hated saga. Can't wait to see the new version of "Where have you been, loca?" - COACHELLA'S FIRST WEEKEND IS DONE - Probably the most popular music festival in the U.S. for young people wrapped its first weekend, and it's everything anyone can talk about online right now. The tag ...

Mental Health Awareness Month

... gifts. In fact, Big Village notes that 54% of Americans plan to buy mom flowers this year. Telefora wants their customers to remember that the mom they are buying flowers for was someone before she was their mom. A recent campaign “MotHER: A Teleflora Love Story” takes user-generated content from Teleflora employees’ mothers before they became moms to call out all the impressive and distinctive attributes of moms before they were moms. - take a break from mom math - What do mom’s want for Mother’s ...

VIRAL (TECH) NEWS: DRONES, THREADS, AUTHORS & AI

... ' Instagram information to create their new Threads profile proved to be simple enough for people to jump ship almost instantly. After months of changes at Twitter by its new owner, Elon Musk, many users have been looking for an alternative, and this one might be it. Threads was ready to receive them with loads of influencers, celebrities, and brands getting early (somewhat staged) access. On Wednesday, we could see many new users (and brands) testing the waters and even warning their Instagram-migrated ...

VIRAL NEWS: Oscar Noms, Ticketmaster hearings, & George Santos' lies.

... , the Academy of Motion Pictures announced the nominations for this year's Oscars, and the internet —as usual— had opinions. Some are very excited to see existentialist sci-fi Everything Everywhere All At Once at the top with 11 nominations, including the "Big Five" categories (Best Picture, Best Actress, Best Actor, Best Director, and Best Screenplay), but others are surprised to see some names missing from the best picture, director and actress categories. What was projected to be a race ...

VIRAL NEWS: PHARRELL'S COLLECTION, SMOSH, AND A BILLION-DOLLAR CAGE FIGHT

... -founders of Smosh, Ian Hecox, and Anthony Padilla, bought it back for an undisclosed price. The acquisition marks a new chapter for Smosh, which now has 25.6 million subscribers and has changed hands twice since 2018. Padilla left Smosh in 2017 to pursue his independent content. Now, Hecox joined him to announce their acquisition in a video (5.9 Million views and counting) explaining how they missed their sketch comedy roots, which led them to buy back Smosh. Millennials and older Gen Zs around the ...

SUPER BOWL LVII ADS: WINS AND LOSSES

... -awaited return of the cultural force Rihanna surprising us all by revealing her second pregnancy. If that wasn't enough to get the fandoms all a flutter, of the 38% of Gen Zs who planned to watch the commercials and 61% that have now sought out the ads online after the game, we became curious to know what young viewers thought about last night’s ads. We turned to our Cassandra Collective and posed this question to Gen Z and Millennials across the country. Ahead, the ads that resonated and why ...

Viral News: Donut Day, Olympic Excitement, and a Soda Shake-up!

... A peek into the topics buzzing at CassandraIt's Friday again, so it's time for our weekly recap of the viral news that caught our eye this week. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the topics creating conversations in the online world of Gen Z, tracking tomorrow's relevant people, events, brands, and news. - Summer Vacation Trends - Ah, remember the summer of 2022 when we were talking about quiet quitting? Well this summer, it is all about quiet ...