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VIRAL NEWS: ALL THINGS MARCH MADNESS

... A peek into the topics buzzing at CassandraToday is — in the words of internet icon Rebecca Black — Friday! And as usual, it’s time for our weekly recap of all things viral. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. This week we’re focusing on one specific theme for all of our stories, and that’s March Madness. Sports fan or not, it is undeniable how much of the online discussion this NCAA tournament ...

SANTA IN THE METAVERSE

... with the experiential e-commerce platform Obsess to build out the concept, which is available directly on Tilbury’s website. Users can design their own avatars, right down to skin tone, hair color, and body type; they can also try on and buy makeup from the holiday collection – and a “shop with friends” option allows consumers to recreate the experience of IRL shopping with loved ones, online. There’s also an NFT component that will offer access to exclusive product and beauty experiences. ...

Viral news: Zepotha, Scooter Braun, & Selena Gomez

... A peek into the topics buzzing at CassandraThe music industry takes the spotlight this week amid more legal drama for Lizzo, and Peso Pluma earning Spotify’s Song of the Summer crown. In a swiftly evolving culture, we, at Cassandra, strive to stay ahead, keeping up with the topics that Gen Z can't stop discussing. Today, we'll explore how a music artist developed a fake craze to promote their music, the significant departure of A-List clients from a music manager's roster, and surprise new ...

Viral News: MrBeast on Prime, Quiet on Set, JLo Backlash

... A peek into the topics buzzing at CassandraFriday is here! And like every other week, it brings our recap of all things viral. Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant topics young people can’t stop talking about online. From explosive revelations about the dark side of kids' TV to J.Lo's Bronx block talk and MrBeast's mega Amazon deal, let's dive right into this week’s edition of Viral News! - “Loud budgeting” - What started as a joke has ...

REALITY GETS A MAKEOVER

... of a virtual beauty week where you can virtually try on makeup in the metaverse.” Up until the day of launch, the official website didn't seem to hold many answers either, with Melissa (23) telling us, “I still don't feel like I understand what will be offered at this event. It seems like there will be products for sale, but I don't feel like I know for sure what's different about this event compared to ordinary online shopping.” - THERE’S ROOM FOR GROWTH - Although there seemed to be a general ...

PLACE YOUR BETS

... The latest on the online sports betting boomThe online sports betting market has exploded since 2018 when the Supreme Court opened the way for states to legalize betting. Given the increased popularity of esports, the accessibility of online betting platforms and the emergence of new technologies, the sports betting market is projected to continue its powerful momentum. Savvy sports betting companies are now expanding their reach by providing timely social commentary on the latest buzz in ...

VIRAL NEWS: TIME TRAVELERS

... A peek into the topics buzzing at CassandraClosing the month with our weekly roundup of viral news. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. From a collective true crime investigation, passing through unexpected brand collaborations, and ending with some heartwarming surprises, this week is a prolific one! So, let’s not waste any more time and jump into this edition of Viral News! ...

Sneaker Culture

... common issue: limited options for women’s basketball sneakers while the men’s section always had more appealing styles. Driven by this, she founded PerryCo to make every shoe design special and create styles that could be worn by anyone. The brand has found success with major partnerships with Macy’s and rewards for her designs. Recently, the Primeira Runner won an award in Unisex Fashion at the Global Footwear Awards. - RepTok - RepTok is a community on TikTok that revolves around buying and selling ...

VIRAL (TECH) NEWS: DRONES, THREADS, AUTHORS & AI

... ' Instagram information to create their new Threads profile proved to be simple enough for people to jump ship almost instantly. After months of changes at Twitter by its new owner, Elon Musk, many users have been looking for an alternative, and this one might be it. Threads was ready to receive them with loads of influencers, celebrities, and brands getting early (somewhat staged) access. On Wednesday, we could see many new users (and brands) testing the waters and even warning their Instagram-migrated ...

VIRAL NEWS: PHARRELL'S COLLECTION, SMOSH, AND A BILLION-DOLLAR CAGE FIGHT

... -founders of Smosh, Ian Hecox, and Anthony Padilla, bought it back for an undisclosed price. The acquisition marks a new chapter for Smosh, which now has 25.6 million subscribers and has changed hands twice since 2018. Padilla left Smosh in 2017 to pursue his independent content. Now, Hecox joined him to announce their acquisition in a video (5.9 Million views and counting) explaining how they missed their sketch comedy roots, which led them to buy back Smosh. Millennials and older Gen Zs around the ...