Love Brands and Marketing Dec 17, 2015 ... Brands have an opportunity to play a larger role in romance, both in their depiction of it and in their involvement in young people's lives.TOP 10 BRANDS YOUTH CONNECT WITH EMOTIONALLY 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 SENTIMENTAL SYMBOLSLikely due to their love of music, global youth say the number one thing that reminds them of a current or previous significant other is a certain band, album, or song. Over a quarter also say they have a sentimental attachment ...
Love Landscape Dec 12, 2015 ... Global youth are largely hopeful about love and romance, and they are willing to put in effort to find relationships and make them work.67% of global youth believe in romance. LOVE TODAYTraditional perceptions of dating, relationships, and marriage mostly hold true today. More than half of global youth describe dating and romantic relationships as fun. Marriage, while challenging, is viewed as equally fulfilling and rewarding. When it comes to dating, however, the abundance of options leaves ...
Modern Parents Correspondence Maps Jun 22, 2016 ... For the Modern Parents Issue of the Cassandra Report, we conducted a correspondence analysis for more visual insights into differences between moms and dads in the U.S. and the UK. A correspondence analysis provides “maps” which use scatter plots to represent relationships between different groups of parents and their various attitudes and behaviors. We looked at differences between U.S. and UK moms and dads who work vs. stay-at-home, have children in differing age groups, and have boys vs ...
Political Preferences Mar 17, 2016 ... There are no clear cut political preferences for today’s youth who tend to identify as ‘moderate.’POLITICAL PARTY U.S.Perhaps due to frustration with the government or the state of politics, there is no clear-cut favorite political party in the U.S. The plurality of young adults (28%) identify as Democrats, while 18% affiliate themselves with the Republican Party (men more so than women). Another 14% are Independent. A third say they are undecided, hesitant to put a label on their ...
Liberals vs. Conservatives: CHAID Mar 14, 2016 ... To determine what behaviors and attitudes most closely align with young adults who self-identify as Liberals (left-leaning) and Conservatives (right-leaning), we conducted a CHAID analysis. This analytical method is used to study which independent variables interact the most with something measurable (e.g., actions, beliefs). CHAID results produce what is referred to as a “decision tree model,” which shows the variables that most strongly correlate with the aspect being measured. In this case ...
A&S Education Sep 20, 2015 career education money college debt ... A quantitative overview of youth's attitudes and preferences surrounding education, specifically college.Only 5% of teen Zs are uninterested in going college, while another 11% are unsure about attending. QUESTIONING COLLEGE Today’s youth are well aware of the financial strain associated with continuing education. Among those who are unsure or not interested in going to college, nearly half say it’s because they can’t afford it. For Trendsetters, this number jumps to 67%. The debt associated ...
BMS Wellness Segmentation Jun 18, 2015 ... A quantitative breakdown of five types of wellness consumers, as uncovered by our researchWELLNESS PERSONAS Below is a breakdown of how Gen Ys describe themselves in regard to their relationship with wellness. Our exploration into the makeup of each consumer group will help you better understand this generation’s preferences, attitudes, and behaviors across the wellness spectrum. Wellness Mavens | Wellness Explorers | Wellness Observers | Wellness Averse Wellness Mavens are a small group of ...
POP Live Jun 25, 2014 play events festivals hobbies nightlife ... A quantitative overview of hobbies, interests, and free timeFUTURE FREE TIMEIn contrast to how young people spend most of their free time today, in the future they most want to engage with new experiences in their downtime. Travel, outdoor adventures, and cultural exploration rise to the top, especially for Trendsetters. If money were no object, how would you most like to spend your free time in the future? Travel-bug - I’d like to spend my free time going to new places, and exploring new ...
POP Read Jun 20, 2014 media & entertainment books magazines ... A quantitative overview of preferences and habits pertaining to the written word, from books to magazines to digital media WATCH AND LEARN Male readers across all age groups would prefer to see the movie version rather than read the book. At the same time, males are also more likely to turn to books as a way to learn new things, and to seek out non-fiction. Women, in turn, view reading as a way to escape and tend to read more fiction. Would you rather? Read a book | Watch the movie version of ...
Gender Story Sep 18, 2013 ... A quantitative overview of modern gender identity.BLURRED LINES This generation fully supports gender equality and is pushing the boundaries of what it means to be feminine and masculine. Gender is less of a definer of identity today than it was in the past, and gender lines are only continuing to blur. As gender distinctions are no longer set in stone for this generation, its members will continue to bend, push, and shape the concept of gender to their liking. To what extent do you agree or ...
