Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...
Sense In Sensitivity Mar 06, 2016 marketing social media ... ; they have the opportunity to be a source of real-time relief, much like non-profits and government organizations. By offering whatever they can when appropriate, they can make bad circumstances a little bit better and create a deeply meaningful, emotional connection. After the Paris terrorist attacks, the following brands helped provide safety and comfort: Google, Skype, Verizon, and Sprint all made calls to France free for people to get in contact with their friends and loved ones and ensure ...
Culture Spotlight On The UK Jun 04, 2018 ... sold clothing/accessories on resale apps/websites. In all categories, women lead men in buying or selling clothing/accessories through secondhand stores, both online and in-person.Which of the following, if any, are true for you?Please select all that apply. I like to shop for clothing/ accessories from resale apps/websites | I like to shop for clothing/ accessories at thrift/secondhand stores (in person) | I have sold clothing/ accessories on resales apps/ websites 1 in 4 UK youth think it's ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... it comes to pro-social efforts. In practice, this involves communicating incremental progress and tangible results—not just good intentions (see CHANGEables). Now that young people have experienced what it’s like when good intentions fail to move the needle, as with Kony 2012 or Occupy Wall Street, they’re eager for measurable impact. This speaks to their mindset as a generation of Venture Consumers, investors accustomed to assessing the ROI of everything from the products they buy to the ...
Need For Speed Sep 20, 2018 ... needs met and aren't looking for a leisurely experience-based type of shopping, they’re seeking ways to save their precious time and cut out what they see as unnecessary obstacles. In this vein, all brands should consider how they can remove steps for consumers when they're interacting with their brand, whether online or off. E-commerce can also become more frictionless in reducing the steps to browse and buy, streamlining people's search process by preventing choice overload (see Cease & Assist ...
Digital Wellbeing Movement Sep 18, 2018 ... photo off social media if they feel it didn't get enough attention or “likes,” and I think they base a lot of their self-worth on their online presence.AMELIA, 21, UKGAME OVER(LOAD)As digital gaming has grown in popularity, so, too, has public concern grown around the pastime as it relates to mental and psychological health. Despite this, there are many who believe that gaming can be a constructive form of entertainment with positive real-world implications—a position advocated by industry ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...
Flexible Fitness Nov 30, 2020 ... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...
No Money, More Problems Sep 16, 2019 ... Ys' tendency to delay milestones that were easily hit by earlier generations: buying a home, getting married and having kids, and saving for retirement. And these financial issues don't just mean Ys have to wait a few years to buy a house: they're negatively impacting this cohort’s mental health and creating constant stressors, whether that's due to debt or the fear that they won’t be able to live up to expectations set by previous generations. In Cassandra’s qualitative research, a Gen Y female ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... -consumption they’re trying to avoid (see Buy Not). Shopping online during a launch isn’t necessarily a more attractive alternative since these retailers’ websites are notorious for crashing at the moment they’re needed most, leaving visitors incessantly refreshing the page. VISION AND VALUESThat’s not to say that consumers have outgrown brand partnerships entirely. But in order for such collaborations to resonate moving forward, the parties involved must be aligned in their vision and values ...
