SUSTAINABILITY SOLUTIONISTS Feb 08, 2023 ... garment and wardrobe for their avatar. Partnering with metaverse studio Dubit, H&M's new interactive online experience also puts circular actions at the heart of the fun. Where players can trade and recycle old clothes to earn super-rare elements and become the star of the runway show. - PAPER & AESPA - K-Pop girl group aespa is teaming up with PAPER to mark the magazine's official entrance into the Web3 space. The partnership has been touted as a cyberpunk celebration of music, media and blockchain ...
GEN Z VALUES & VALUE Jan 26, 2023 ... how much Gen Z has money on their mind and how much and where they're willing to cash stuff compared to other generational cohorts. Here, we’re offering a sneak peek of the report by spotlighting three companies that are changing the way Gen Z spends. - CHECKOUT 51 - Gen Zs love a bargain and will happily do their research and wait out the best deal. Checkout 51 is a free app that has aspired to reinvent coupons, giving shoppers cash back for taking photos of their grocery receipts and allowing ...
HAPPY QUITTER’S DAY Jan 12, 2023 ... January.” A rebuke of “new year, new me” ethos – a mentality that often expires by Quitter’s Day – Equinox announced that it would not accept new members on Jan. 1, which tends to be one of the busiest gym days of the year. The campaign was certainly effective in drumming up attention. Online, people took to Twitter and TikTok to call the campaign exclusionary and tone-deaf, though Will Mayer, vice president and executive creative director of Equinox, defended it by saying the move was simply intended ...
SANTA IN THE METAVERSE Dec 14, 2022 ... with the experiential e-commerce platform Obsess to build out the concept, which is available directly on Tilbury’s website. Users can design their own avatars, right down to skin tone, hair color, and body type; they can also try on and buy makeup from the holiday collection – and a “shop with friends” option allows consumers to recreate the experience of IRL shopping with loved ones, online. There’s also an NFT component that will offer access to exclusive product and beauty experiences. ...
