Less Is Morality Dec 04, 2016 media & entertainment ethics TV ... mental challenges offered by entertainment, which they see as a safe platform for contemplating complex problems. Consider how your brand can give them a means to further the conversation, whether that be by providing a digital space for dialog or a mechanism for displaying their chosen side of a dilemma. Exploring moral challenges is a form of entertainment for modern youth. Think about how your brand’s marketing and advertising can tap into this mindset to ...
Shop Talk Mar 17, 2019 ... their tech habits. Whether they get a text from a friend about a new product they love, receive an email blast from a store advertising a sale, or just scroll through social media and see all the brands tagged in their feed, the passive ability to find interesting items—and ones targeted directly at them, whether it’s by a friend’s recommendation or an algorithmic result based on the accounts they follow on social media—is another reason why shopping and buying are separate in youths ...
Culture Spotlight On The U.S. Jun 15, 2018 ... ;less like advertising and more like traditional entertainment. Following the success of The Lego Movie, which grossed $257.8 million in the U.S. and $469.1 million internationally, and a sequel due out in 2019, other brands are getting on board with cinematic masterpieces. Pepsi is tapping into this trend with the Lionsgate comedy Uncle Drew, which follows the beloved character previously featured in the beverage giant’s ads. The feature film extends the story of Uncle Drew ...
Global Digital Trends May 30, 2018 ... recover from the digital overload they frequently experience. From self-help podcasts to celebrity talk shows to true crimes series, podcasts across all genres are being elevated with the help of advertisers that are capitalizing on the success of the budding medium. According to Interactive Advertising Bureau, U.S. podcast ad revenue reached $314 million in 2017, which is an 86% increase from 2016, and is forecasted to reach $659 million by 2020. Midroll, a podcast content company, reported that its ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... . Patagonia, a brand praised for its involvement in environmental activism, created Patagonia Action Works to give consumers an easy way to get involved at a local level. The Design Museum in London has an exhibit that puts on display just how integral social and political messages have become in the fabric of popular culture, featuring clothing, advertising, artwork, and more. The exhibit, showing a timeline from 2008 to 2018, is proof of the concept that art imitates life, and now more than ever, life ...
15 Minutes Of Fandom Jun 20, 2018 ... young people to mix and match cultures—and brands—to create their own unique spin, rather than trying to encourage them to go “all in” on their brand or its lifestyle. BRAND IMPLICATIONSYoung people don’t want to be branded head-to-toe. Rethink how you show your brand in marketing and advertising, demonstrating that it is versatile and can fit with any unique individual’s identity.Aid young people’s mix-and-match habit when it comes to brands. Embrace adjacent brands as an aid to youth ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... best interest to make sure they’re looked after regardless of their relationship to the child or his or her parents.As brands engage with modern parents and depict them in their advertising, they should consider how the community at large plays a role in family. Parenting no longer happens in isolation but rather surrounded by friends and like-minded strangers, which not only impacts the way moms and dads expect to see parenting mirrored back to them in advertising but also affects the products and ...
Gen Z Micro Trends Jun 12, 2017 gaming gen z media & entertainment board games books news ... they're with in real life while providing the creators of the games with free advertising, since Zs post their play-time publicly. Game creators are even compressing their development time to mere weeks in order to capitalize on social media phenomena. To date, Hasbro is leading the way with physical games that provide sharable moments, and we foresee other brands following suit. Egged On Hasbro's analog game Egged On, based on the Egg Roulette challenge, consists of reusable eggs that players ...
Gen Z Marketing Tips Jun 11, 2017 ... then launched the winning “teen-sourced lens," so they could send fizzy filters to each other.Dunkin' Donuts Dunkin' Donuts took National Donut Day to the next level by advertising its donuts and coffee through filters on Snapchat and Kik. It became the first brand to offer a sponsored face filter on Kik, including letting young users put smiling donuts on their faces during video calls. - 3. Get into gaming - Zs are passionate about gaming and view it as highly beneficial to their lives (see ...