MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... storefront, advertising, labor, and distribution. But with the rise of e-commerce this retail hierarchy has collapsed. The Web has made it easier for individuals to be more than just consumers in the marketplace, providing platforms for funding, marketing, manufacturing, selling, and distributing pretty much anything one has to offer. As a result, we’re seeing the rise of a MEtail culture, in which every consumer can also be a merchant of tangible objects, services, content, or ideas. The Web is ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... these young consumers. Consider how your brand can partner with mental health charities and organizations or foster a dialogue around young consumers’ emotional wellbeing. And outside of championing mental health, brands across all categories can align themselves with causes that Zs hold dear, whether that’s launching an anti-bullying campaign, creating gender neutral clothing lines, or featuring all types of body shapes one’s advertising. Brands that stand alongside Zs in their fight against their ...
Fear Factors Mar 19, 2019 ... marketing and advertising, as well as be a megaphone for Ys’ efforts to champion diversity.The future of humanity won’t matter if the planet cannot sustain it. The fear of climate change has moved from the back of people’s minds to the forefront, with 35% of UK Ys and 34% in the U.S. worrying about the environment/climate change, and nearly four in 10 U.S. Ys worrying about natural disaster. To help curb the effects of climate change and propagate the spread of socially progressive ideals, Ys are ...
Transgender Activists Mar 17, 2015 gen z gender activism civil rights LGBT transgender ... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... will likely be abandoned for a new one. For employers, offering Zs new projects or channels for “leveling up” will be key to attracting and retaining a generation that fears boredom and complacency above all else. ACTION ITEMSZs have a faster speed of evaluation. When creating content or advertising, rethink long intros and establishments shots that aren’t visually or emotionally compelling.Zs’ fear of boredom may mean they’re less likely to stick with a company or career path that’s not ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... . Brands are transforming reactionary real-time marketing to in-the-moment marketing. They are planning ahead and selecting the key times and places in which they can have an effect on and be a part of consumers’ days. In creating these shared encounters, marketers have found a way to take mass advertising and make it feel more personal, as if ads were tailored to the individual. This also engenders a sense of connectedness between brands and their fans. Brands have made plenty of errors as they ...
Global Analog Trends May 29, 2018 ... presence, print editions still receive the majority of advertising spend. For example, the local Argentinian print magazine Para Ti is nearing its 100-year anniversary and is still going strong. The beloved print publication has served four generations of Argentinians and continues to persevere in the digital age. Founded in Cuba in 1930, the Latin American fashion magazine Vanidades continues to lead in popularity, despite the prevalence of international titles including  ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... ;which can be your brand—automatically fosters a sense of connection.As young consumers aren’t centering their social lives around nighttime, messaging and advertising needs to reflect the shift to daytime socializing, particularly by brands typically endemic to the nightlife scene; beer, wine, and spirits brands have an opportunity to capitalize on this shift by including more daytime occasions in their marketing materials.Youth are interested in daytime socializing so that they can maximize ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... ;something young people respect.Consider collaborating with or advertising on the sites that follow below, as they continue to gain momentum with young consumers. - Opinion Aggregators - PERSPECS To help people have a more balanced diet of news and opinions, British publishing firm Trinity Mirror developed Perspecs, a news aggregation app that gives users access to three sides of the same story. The tool collects news from a variety of international sources, and presents the ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... ;enjoyment well beyond what their actual products offer. - 1. Packaging as Entertainment - In an age when advertising is expected to do more than inform, brands must incorporate additional aspects into the consumer experience to provide entertainment, too. Instead of simply raising consumer awareness or presenting facts, branding is shifting toward supplying amusement—many Gen Y and Z consumers believe that, in the future, every brand will need an entertainment aspect (see Omnitainment ...