THE TOYBOX MEETS THE METAVERSE Aug 24, 2022 ... Iconic children’s brands make their web3 debutsKids will always play with toys, but these days, they reach for game controllers and devices as much as they do for dolls, Legos, or stuffed animals. With this emerging behavioral shift in mind, classic toy brands are experimenting with experiential launches in the metaverse – a digital world in which many internet-native Gen Alphas already spend significant time. - BARBIE - Barbie has taken the metaverse by storm this summer, making her debut on ...
GENERATION INFINITE Jun 30, 2022 ... help them get up to speed on social media trends and role models. Once informed, the plan moves into conversation guides and actionable insights for parents to do together with their kids. With evidence that 72% of girls felt better after detoxing their feeds, Dove is creating actionable steps to combat the toxic beauty standards Gen Alpha is exposed to. - LEGO - In celebration of this year's pride month, LEGO has created a year-long campaign they’ve dubbed "A-Z of Awesome." Using play as a tool ...