No Joy in Division Mar 21, 2020 ... , I've not even bothered [to learn about] politics. That doesn't affect me.'" ELIZABETH, 26, NCMIXED MEDIAToday’s media is inherently polarized, and broadly recognized as such. Consumers across the political spectrum tune in to the platforms that support their own viewpoints, which creates the echo chambers and confirmation bias that promotes continued polarization. In Cassandra’s quantitative research, we sought to uncover how modern youth are getting information about political and social issues in ...
Numbers Game Mar 20, 2017 technology quantified self sports ... the way for passionate fans to become valuable commentators and critics. What’s more, young people’s fantasy league habit (as well as their sports betting habit) are likewise fueling this expertise since data-based insights inform their picks. Thus, data is becoming an all-important touchpoint for how Gens Y and Z engage in modern fandom. Stats and analytics factor a lot into sports today. It can determine the better players and teams. I do debate with stats sometimes.ROBERT, 26, WIThe ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... that they can’t focus, they’re choosing not to. As lifelong consumers of media, they’re better at assessing what’s worth their time. To wit, 30% of Zs in the U.S. and 26% in the UK already decide whether or not they like a TV show or movie within the first few seconds. Rather than invest their time in a new series that may not have a hefty payoff, they’ll take a trial-and-error approach, abandoning unstimulating content to search for something better or re-watching a tried-and-true favorite they’ve ...
For Your Entertainment Mar 18, 2019 ... listened to music via a paid streaming service, while 59% in the U.S. and 53% in the UK have listened through a free streaming service.I like Spotify student because you also get free Hulu with it. It's appealing to have both because I can stream entertainment and have Spotify, and I don't have to pay any extra. It's really nice.SOPHIA, 26, PAMusic also ranks among Xers’ and Boomers’ top passion points at #2 and #4, respectively, though these cohorts more readily turn to the mediums they’re accustomed ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... , are hungry for more), they feel empowered to engage with luxury brands on their own terms, whereas in the past, consumers felt intimidated by these brands and their walled-off world of covetable finery. If I love something I'll drop whatever cash I need for it, but it's very much I need to love it. I actually just got a Fendi bag that I absolutely love to death. I was really happy. ANTHONY, 26, OHAs the world of luxury has shifted to be more democratic, it then follows that luxury pieces aren’t ...
Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... to commit until they have discussed each decision with friends, family, online acquaintances, and even strangers (see Gut Check). This is also true for formerly taboo topics; whereas Boomers and Xers would typically discuss questions of finance and health with family or paid experts, Ys go to their vast network of friends for help with such complicated choices (see Friends With Benefits). As they tend to lean on others for help, it follows that only 26% strongly agree that starting to make their ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... tools for inspiring their constant quests, as they reduced the barrier to entry to have exciting experiences, and many young people have come to regard browsing them as entertainment. Meanwhile, unlike previous generations, Ys and Zs come across exciting things to do on a daily basis simply by scrolling through their social feeds. Given their access to such information, young generations feel pressure to frequently have big social plans. As one 26-year-old female from Portland put it, "Just the ...
Gen Z Marketing Tips Jun 11, 2017 ... , the brand saw a key opportunity to sponsor the live video feed of April The Giraffe giving birth. The retailer's "Giraffe Cam" became a viral sensation, with more than 300,000 people tuning in to watch Animal Adventure Park's feed.Oreo Last year, Oreo capitalized on China’s love for livestream videos by enlisting two of the country's popular singers to introduce the cookie brand’s new double chocolate flavor. About 26 million people tuned into the livestream, jumpstarting Oreo’s “Double Enjoyment ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... explained that this isn’t merely because he doesn’t have cable but rather because his viewing experience is enhanced by getting to gauge the reaction of other fans there, discuss the show with them, and analyze it more closely than he could otherwise. He also likes that there’s a sense of community in seeing the same people there each week. These theatergoers are the new bar regulars, developing a sense of camaraderie with each other. Another 26-year-old woman in our qualitative research echoed this ...
True To Self Sep 15, 2015 social life social media Brand Me On/Off ... . I used to post dramatic song lyrics, but now it’s more political and inspiring content. I think adulthood is when your social media goes from random to focused.” Young people believe that others should be able to defend what they post and that having the wherewithal to support your opinions is a sign of maturity. That said, some are unfriending contacts who post things they consider closed-minded. As a 26-year-old woman put it, “I’ve unfriended people because of things they post. If you’re ...