Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... Unlike Gen Ys in the U.S. and UK, who are empowered by the possibilities of self-betterment, young people in China have grown pessimistic and hopeless about their personal growth as they struggle to find jobs, romantic partners, and happiness overall, according to Fortune. From this gloomy outlook, “Sang” culture has been born. Sang culture embraces the defeatism that Chinese youth are feeling and injects a sarcastic, ironic humor into pop culture via food and beverages, TV shows, and social media ...
The New Social Norms Dec 18, 2017 social life friends nightlife social media ... instead of getting together constantly and feeling spread thin and financially drained. In their quest to have quality interactions with their friends, they're also seeking UnWasted Time—choosing not to get wasted so they can remember their time together. They're frequently engaging in sober socializing, and when they do drink, they favor quality alcoholic beverages over quantity, since they want to savor the experience and be less sloppy. Less than a decade ago, society was at peak wastedness ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... what's usual or average. Modern youth's TasteMaker tendencies are reflective of this mindset, as they’re turning food and beverages from merely products into adventurous experiences, even traveling far to try an exceptional or unusual dish. Additionally, their propensity to embrace non-traditional sports (see Leagues Of Their Own) further demonstrates this desire as they’re ensuring they’ll always have something new and exciting to play—not just the long-standing sports.I feel a lot of ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... go to quieter bars where we can talk and catch up. The socializing has become more about talking and less about drinking. This is so much the case that I would be just as likely to get coffee with a friend than get an alcoholic beverage.ERIN, 28, ILIn the era of social media, more and more of one’s personal life has become public, from photos of meals featuring dietary cleanses to peer-to-peer services displaying one’s finances. Gen Y gave rise to a renewed focus on wellness, and cutting back on ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... , the rise in popularity of activities like weekend brunch and Sports Clubbing have normalized day drinking; young adults don’t have to wait until it gets dark out to partake in alcoholic beverages, and if they do choose to drink early on, they don’t have to extend it through the night. Previously it may have been seen as a waste if youth spent their afternoon drinking and didn’t make it out that night, but now nightlife isn’t seen as the endgame it once was and the sense of “missing out” if one ...
Side Buy Side Dec 12, 2017 marketing social life friends ... have in regards to the events they attend, and this jumps to nearly 90% among U.S. Trendsetters. Other areas of influence include the restaurants which they frequent, the music they listen to, and their food and beverage purchases. As brands look to target youth today, make sure their friends are onboard, too.How much influence, if any, do your friend`s opinions have on your choices for each of the following?A Lot/Some Summary TV shows/movies | Restaurants | Events | Music | Electronics ...
Dress To Thrill Dec 07, 2017 fashion & beauty social life clothing nightlife ... them themselves, and they’re looking for more than just clothes to set the mood. Brands can also provide relevant décor, music playlists, and food and beverages.IKEA To celebrate its 30th birthday, IKEA U. hosted a house party in London displaying the brand’s evolution through the years, inviting attendees to participate in the ‘80s and ‘90s themes. Those who didn’t score tickets could join via VR.United Way Community organization United Way hosts an annual ugly sweater party over the ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... and are fascinated by metrics (see Numbers Game). There’s been a surge in performance sleepwear that helps people optimize their ability to rest, and brands have an opportunity to further innovate in this space. Moreover, beverages that aid in people’s ability to sleep well are becoming the next iteration of energy drinks. There’s even been a rise in nap classes, and in Tokyo, there are nap cafes. The market around slumber enhancement is only growing, but as it stands, much of it is aimed at ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... Indulgent food and beverages are Gen Zs' vice of choice, and they’re using culinary culture as a channel to showcase their creativity and assert their independence.Gen Zs have been praised as many things during their brief time on this earth—dream consumers, world saviors—but they also share a less laudable title: the first generation to have a shorter life expectancy than their parents due to unprecedented childhood obesity rates. Thankfully, their dismal fate is showing signs ...
Gen Z Marketing Tips Jun 11, 2017 ... ” campaign and sales. - 2. Focus on shareability - As Zs are a generation that prizes creativity, brands should give them content that they can play with and share with their social feeds. By letting them put their personal touch on content and make it their own, brands can help Zs boost their image and can build meaningful relationships with them. Fanta To complement Fanta’s rebranding and promote its new flavors, the beverage company invited teens to create their own Fanta filters for Snapchat and ...