42 results for 'collaborations'
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Macrotrends

Shopography

... possible in traditional retail formats such as malls, high streets, and department stores because they are predicated on reaching the widest swath of consumers possible, and as a result, they fail to connect on an emotional level with their mass audiences. Young people are desperate for retailers to speak to them personally and echo their lifestyles. Side streets, lifestyle boutiques, and retail collaborations survive and thrive—and steal young shoppers from traditional stores—by creating a ...

Brand Mentorships

... sensibilities. The majority of youth in the U.S. (54%), including 57% of women, and 50% of UK youth would rather see a big brand collaborate with an indie brand than with a designer brand, suggesting that partnerships of the future will look less like designer collaborations and more like Brand Mentorships, where major brands embrace and incubate indies as allies. The designer collaboration frenzy that once captivated consumers is starting to settle into a dull malaise. Young people are finding that ...

Well at Work

... attuned to the fact that when one person is unhealthy or burnt out, it affects them all. They would prefer that a colleague rest up and get better for the good of the team, rather than drain themselves further by working. This communal spirit also leads them to seek workplaces where they can engage in unconventional collaborations with colleagues and/or peers, whether through activities and programs designed to encourage socializing or even through co-working spaces. Such spaces were once only common ...

POP Trends

... . Designers like Patrik Ervell and Louis Vuitton’s Kim Jones have drawn inspiration from Patagonia’s Retro-X fleece jacket, a Normcore staple, and Need Supply Co. released a spring lookbook packed with pared-down pieces. MODEL MOGULS Model/designer collaborations are quickly eclipsing the celebrity partnerships that once defined collaborative fashion lines, as Fashionista reported this May. What started off slowly in 2007, when Kate Moss teamed up with high-street brand Topshop, has rapidly evolved in ...

Short Life

... around a physical retail environment, expired links and outdated content should be deleted to avoid unnecessary online clutter. In the future, we may see this mentality expand to brands, themselves. Launching a distinct pop-up brand could allow an established company breathing room to test the success of a new idea, explore temporary design collaborations, or give a limitededition line a more comprehensive “brand feel” of its own. To appeal to young consumers’ Short Life mentality, brands should ...

Mom Focus

... you as uncool, boring, outdated, and unstylish (think mom jeans.) But Gen Xers and Ys are redefining what it means to be a parent today, demanding cooler brands, products, and services that reflect who they are and what they want. Though they are directing most of their energy and attention into their children, they aren’t throwing their passions, cultural taste, or personal style to the wayside. Designer maternity jeans, artist collaborations in the kid space, cocktail playgroups, retro-modern ...

Data

Brand Influence(rs)

... athlete INFLUENCER COLLABORATIONSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I like it when influencers collaborate with each other | I like it when influencers create their own brands | I like it when established brands collaborate with influencers | I like it when established brands collaborate with athletes | I like it when established brands collaborate with celebrities EXPECTED PARTNERSHIPSWhen thinking about celebrities ...

Daily

VIRAL NEWS: NYC’S SERIAL PUNCHER, E.L.F. GOES GOTH, & A FOOTLOOSE PROM

... A peek into the topics buzzing at CassandraClosing the month with our weekly roundup of viral news. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. From a collective true crime investigation, passing through unexpected brand collaborations, and ending with some heartwarming surprises, this week is a prolific one! So, let’s not waste any more time and jump into this edition of Viral News! - OLIVIA 4 GOOD - The ...

VIRAL NEWS: TIME TRAVELERS

... A peek into the topics buzzing at CassandraClosing the month with our weekly roundup of viral news. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. From a collective true crime investigation, passing through unexpected brand collaborations, and ending with some heartwarming surprises, this week is a prolific one! So, let’s not waste any more time and jump into this edition of Viral News! ...