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VIRAL NEWS: RECORD-BREAKING GIRL POWER

... A peek into the topics buzzing at CassandraIt’s Friday and that means we’re back with our weekly recap of all things viral, capturing the pulse of trending news that has Gen Z buzzing. This week, we’re highlighting record-breaking girl power in live entertainment - Taylor Swift is Time’s Person of the Year, “Renaissance: A Film by Beyoncé” takes the box office by storm, and Cher becomes the first female artist to have a No. 1 Billboard hit for seven straight decades. Let's dive in! - TAYLOR ...

VIRAL NEWS: SPOTIFY'S WRAPPED, MATT RIFE DRAMA, AND DOLLY PARTON

... A peek into the topics buzzing at CassandraFirst Friday of the last month of 2023 (can you believe it?) and Cassandra's recap of all things viral is here, capturing the pulse of trending news that Gen Zs couldn’t stop talking about during the week. The topics in this edition touch on the much-anticipated Spotify's Wrapped release, a TikTok comedian under fire, and the unyielding defense of a music legend against ageist critiques. Let's dive into the latest conversations buzzing the online world ...

TAKE PRIDE!

... The pulse on how brands are getting involved for Pride ‘23 With Pride Month underway, marking a time to celebrate LGBTQ+ communities, promote queer joy and fight for their rights, politicians continue to bring about policies attacking LGBTQ+ rights across the country—specifically headline-grabbing anti-trans and anti-drag bills. While 52% of Gen Z expect brands to take a stance on issues impacting the LGBTQ+ community, brands are finding themselves at the center of a polarized culture war ...

BEST FOOT FORWARD

... A Feet First Fashion Pulse If there's one easy way to give your outfit an update, it's with a trendy pair of shoes, and this season’s of-the-moment looks offer an exciting assortment from practical to minimalist to fashion-forward options. So, what better way to step into a series of fresh outfits than in one of the biggest shoe trends of the moment? Ready to refresh your kicks? Ahead we give you a few of the latest options to choose from. - JELLY SHOES ARE BACK IN STYLE - 80s & ‘90s kids know ...

MAKEOVERS FOR MEN

... MEN'S GROOMING PULSE The global men's personal care market grew from $58B in 2022 to $63B in 2023, in part due to the 6 in 10 Gen Z men expressing increased interest in purchasing male cosmetics and grooming products. With the rise of aesthetically-focused social media content, younger generations of men are more interested in actively addressing their lewk. Even the New York Yankees, an institution that’s over 100 years old is getting in on the act with their first ever “Official Men’s ...

VACAY THE GEN Z WAY

... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...

BASKETBALL GAME CHANGERS

... benefits provided to students when attending a college, fans refuse to take a time out in the lead-up to the final four matches. And after a weekend of unprecedented broken brackets, it’s called madness for a reason. Ahead, we’re giving readers a pulse on brand activities related to March Madness on and off the court. - AFLAC - Brands with media investments in the NCAA were given a wake-up call in 2022 when in November Auburn freshman Kharyssa Richardson suffered a head injury at the Las Vegas ...