Transgender Activists
WINTER / SPRING 2015
Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance.
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Fempowerment
WINTER / SPRING 2015
Today’s teens consider gender equality a given; they’re proudly calling themselves feminists, and boys are getting behind the movement, too.
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(A)social Skills
WINTER / SPRING 2015
Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.
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The Real Story
WINTER / SPRING 2015
Born pragmatists, Zs are gravitating to true and realistic stories that showcase “average” people doing extraordinary things.
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Food Fixation
WINTER / SPRING 2015
Zs are the most food-focused cohort in history, a trait that’s helping shape their identities, but also hurting them in the physical sense.
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Life Skills
WINTER / SPRING 2015
With schools focusing on book learning, Zs are acquiring new life skills, such as coding, sewing, and tinkering, outside the classroom.
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Feedback Loop
WINTER / SPRING 2015
Zs value getting critical, honest feedback in order to continually improve, and they also feel an obligation to share their opinions with other people and brands.
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The Fail
WINTER / SPRING 2015
Failure takes on new meaning in Zs’ eyes; they see it not as a negative but rather as an opportunity, a chance to reset and try again.
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ProPlay
WINTER / SPRING 2015
Young people are taking a professional approach to their play and free time activities, which are informing their future career aspirations.
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Generational Comparison Chart
WINTER / SPRING 2015
A look at how Gen Z, Gen Y, Gen X, and Boomers compare in terms of attitudes and mindset.
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Digital Next Tech
FALL / WINTER 2014
A quantitative overview of attitudes surrounding and interest in emerging technologies
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Digital My Private Life
FALL / WINTER 2014
A quantitative overview of online sharing and privacy concerns
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Digital My Social Life
FALL / WINTER 2014
A quantitative overview of social media attitudes, behaviors, and preferences
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Digital My Gaming Life
FALL / WINTER 2014
A quantitative overview of gaming attitudes, preferences, and behaviors
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Digital My Mobile Life
FALL / WINTER 2014
A quantitative overview of attitudes, preferences, and usage in regard to mobile devices, platforms, and apps
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The Privacy Premium
FALL / WINTER 2014
Young consumers are actively seeking out security-minded digital products that offer them peace of mind in the form of privacy.
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Ethical Click
FALL / WINTER 2014
Young consumers are considering the ethical implications of their digital behaviors.
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#Celebrate
FALL / WINTER 2014
Young consumers are embracing, and creating, new occasions to rejoice, no matter how big or small the event.
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ROI (Return On Image)
FALL / WINTER 2014
Gen Ys and Zs are increasingly crafting personal digital stories to sustain their audiences' engagement.
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eLationships
FALL / WINTER 2014
Gen Ys and Zs are increasingly getting to know relative strangers on an emotional level online.
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Global Y Consumer
Summer / Fall 2014
A quantitative overview of global Ys’ shopping and consumption habits.
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Global Y Media
Summer / Fall 2014
A quantitative overview of global Ys’ media preferences and consumption habits.
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Global Y Identity
Summer / Fall 2014
A quantitative overview of who global Ys are personally and what you need to know about their generation.
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Global Y View
Summer / Fall 2014
A quantitative overview of the outlook, attitudes, and preferences among Ys around the world.
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