POP Marketing
SPRING / SUMMER 2014
A quantitative overview of entertainment marketing preferences
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POP Live
SPRING / SUMMER 2014
A quantitative overview of hobbies, interests, and free time
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POP Play
SPRING / SUMMER 2014
A quantitative overview of gaming preferences and habits
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POP Listen
SPRING / SUMMER 2014
A quantitative overview of music preferences and consumption habits
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POP Read
SPRING / SUMMER 2014
A quantitative overview of preferences and habits pertaining to the written word, from books to magazines to digital media
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POP Watch
SPRING / SUMMER 2014
A quantitative overview of TV and film preferences, opinions, and motivators
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POP Entertain
SPRING / SUMMER 2014
A quantitative overview of entertainment preferences, attitudes, and consumption habits
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POP Landscape
SPRING / SUMMER 2014
A quantitative overview of youth's relationship with pop culture
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Consumed Path
WINTER / SPRING 2014
A quantitative overview of the modern consumer journey, from discovery to purchase
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Consumed Channels
WINTER / SPRING 2014
A quantitative overview of where and how young consumers shop.
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Consumed Consumer (Continued)
WINTER / SPRING 2014
A quantitative overview of shopping preferences, behaviors, and motivators
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Consumed Consumer
WINTER / SPRING 2014
A quantitative overview of shopping preferences, behaviors, and motivators
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Digital Brands
FALL / WINTER 2013
Young consumers regularly engage with brands online, including watching ads, communicating with them, and following them on social media.
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Digital Communicate
FALL / WINTER 2013
It has never been easier for young people to keep in touch, and their use of mobile devices is evolving as new apps and services emerge.
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Digital Socialize
FALL / WINTER 2013
Young consumers' attitudes about social media and their online sharing habits are evolving as they become experienced users of digital platforms.
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Digital Life
FALL / WINTER 2013
Young consumers' rapid adoption of new and ever-changing digital platforms is impacting their online habits as well as their offline lives.
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Gender Marketing
SUMMER / FALL 2013
A quantitative overview of marketing and advertising preferences and perceptions, as relevant to gender.
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Gender Entertain
SUMMER / FALL 2013
A quantitative overview of entertainment preferences and consumption habits, by gender.
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Gender Singlehood/Parenthood
SUMMER / FALL 2013
A quantitative overview of modern singles and modern parents through the lens of gender.
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Gender Love/Sex/Dating
SUMMER / FALL 2013
A quantitative overview of modern romance through the scope of gender.
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Gender Image
SUMMER / FALL 2013
A quantitative overview of self-image has relevant to gender.
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Gender Consumer
SUMMER / FALL 2013
A quantitative overview of shopping habits and preferences as relevant to gender.
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Gender Women
SUMMER / FALL 2013
A quantitative overview of of modern female identity.
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Gender Men
SUMMER / FALL 2013
A quantitative overview of of modern male identity.
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