BMS Brands and Marketing
SPRING / SUMMER 2015
A quantitative overview of consumer opinion regarding the relationship between brands and health and wellness
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BMS Soul
SPRING / SUMMER 2015
A quantitative overview of spiritual health and wellness habits and preferences
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BMS Mind
SPRING / SUMMER 2015
A quantitative overview of mental health and wellness habits and preferences
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Gen Z Tech and Social Media
WINTER / SPRING 2015
Digital media and devices are fully integrated into Zs’ lives. From a
young age they are active on social media, using mobile messaging regularly, and even
shopping online.
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BMS Body
SPRING / SUMMER 2015
A quantitative overview of physical health and wellness habits and preferences
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BMS Overview
SPRING / SUMMER 2015
A quantitative look at consumer opinion and mindset in regard to the overall health and wellness space
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BMS Wellness Segmentation
SPRING / SUMMER 2015
A quantitative breakdown of five types of wellness consumers, as uncovered by our research
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Green Rush
SPRING / SUMMER 2015
Ys are rebranding public perception of marijuana in such a way that it is increasingly considered a wellness product.
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Mind the Store
SPRING / SUMMER 2015
Young consumers are shying away from over-stimulating stores and instead seeking shopping environments and experiences that promote a sense of wellbeing.
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Well at Work
SPRING / SUMMER 2015
As Ys’ influence in the workplace grows, companies are revamping their policies to acknowledge this generation’s unique focus on wellness.
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New Morals
SPRING / SUMMER 2015
Ys see it as a moral duty to maintain a sense of wellness in their lives, and brands must adjust to this new attitude to remain relevant.
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Free Spirit(uality)
SPRING / SUMMER 2015
Ys are embracing spirituality over religion due to its more flexible nature that allows them to evolve their belief systems as they grow.
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DIY Therapy
SPRING / SUMMER 2015
Ys consider therapy a highly important wellness resource, and they are updating the ways in which they obtain it.
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Health Hackers
SPRING / SUMMER 2015
Ys are going outside the established system to customize their approaches to wellbeing based on their personal definitions of “healthy.”
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Presence of Mind
SPRING / SUMMER 2015
The cultivation of an acute sense of “presence” is becoming aspirational, and Ys are now seeking out new ways to help them be more mindful.
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Well Intentioned
SPRING / SUMMER 2015
Ys’ penchant for health and wellness can sometimes stray to a desire for perfection, resulting in overdoing it and taking good intentions to the extreme.
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The Community Well
SPRING / SUMMER 2015
The pursuit of wellness has become both a key part of Ys’ identities and a significant social unifier.
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WELLth Investors
SPRING / SUMMER 2015
Financial insecurities are inspiring Ys to invest in sectors with long-term wellness gains.
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Google Search Popularity on Exercise Trends
SPRING / SUMMER 2015
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Gen Z Brands and Marketing
WINTER / SPRING 2015
Gen Z has high expectations for brands. They pay attention to
marketing, like to communicate with the brands they love, and look for
brands that reflect their values.
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Gen Z Money and Spending
WINTER / SPRING 2015
Zs may not have much money themselves yet, but they wield considerable influence over household purchases. They are thoughtful about spending and saving.
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Gen Z Entertainment
WINTER / SPRING 2015
Gen Z is redefining the entertainment category as their preferences tend toward YouTube and its stars, open world video games, and realistic TV shows and movies.
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Gen Z Parent Perspective
WINTER / SPRING 2015
Parents of Zs prioritize their roles as caregivers and value family time and experiences. They’re also adapting to modern parenting challenges.
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Gen Z Zscape
WINTER / SPRING 2015
Members of Gen Z are optimistic about the future. They take time to play and have fun as kids, but they are also pragmatic in valuing smarts and skills.
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