A quantitative overview of young people's attitudes and behaviors toward education, career, and success as it relates to the Covid-19 pandemic, now and into the future.

An on-going quantitative overview of young peoples attitudes and behaviors during the COVID-19 pandemic.

A quantitative overview of young people's attitudes and behaviors toward entertainment during the Covid-19 pandemic.

A quantitative overview of young people's attitudes and behaviors toward shopping, spending, and life at home during the Covid-19 pandemic.

Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.

See how social and political polarization is impacting how youth approach their personal relationships, their consumption of news media, and emergent cultural events.

Find out if Gen Zs and Gen Ys actually care when brands get involved in social causes or political issues, as well as differences in how each generation perceives such brand initiatives.

A quantitative overview of today's political landscape among Gen Z and Gen Y.

A quantitative overview of young people's understanding and involvement in politics today.

A quantitative overview of young people's attitudes and behaviors toward voting today.

A quantitative overview of Gen Z and Gen Y beliefs and attitudes toward generational differences.

A quantitative overview of how today's current events and issues impact Gen Z and Gen Y.

A quantitative overview of how and why young people support the social causes they do.

A quantitative overview of the volunteering Gen Z & Gen Y are involved in, and how they give back.

A quantitative overview of the changes young people want to see in politics and society today.

A quantitative overview of young people's attitudes and behaviors toward the stresses and fears in their lives today.

A quantitative overview of the attitudes and behaviors of Gen Z and Gen Y youth toward aspects of politeness and their interactions with peers.

A quantitative overview of young people's perceptions and ideals of success.

A quantitative overview of how brands play a role in the lives of young people today through support of social causes.

Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.

Take a deep dive into stan culture and cancel culture, and explore how the evolution of social technologies and the democratization of social voice has resulted in the formation of these Internet-based hive minds.

Trends across the influencer landscape are shifting—especially with the rise of micro-influencers who have more engaged, niche audiences—prompting brands to evaluate their specific goals when tapping into influencer marketing.

Influencers are oversharing as a means to entertain their followers and create a space for people to feel seen and represented. Brands can take a page out of the influencer playbook on how to overshare with a purpose in order to create a genuine connection with modern youth.

Young consumers have a complex and multifaceted relationship with the influencers they follow, especially in the wake of increasing influencer backlash. Brands need to understand this landscape in order to partner with influencers who can deliver the greatest ROI for their efforts and authentically connect with young consumers.