A quantitative overview of young people's attitudes and behaviors of time spent on activities.

A quantitative overview of how youth spend their free time.

A quantitative overview of youth's perspective and experience in creating a work-life balance.

A quantitative overview of young people's attitudes and behaviors towards finding purpose.

A quantitative overview of how health and wellness play a pivotal role in the lives of youth to overcome and avoid burnout.

A quantitative overview of how entertainment plays a role in youth's lives today.

A quantitative overview of youth's perceptions towards brands and advertising.

A blueprint for how brands can secure their spot in the future of retail through the implementation of strategies that cater to modern youth’s desire for sensory, tactile experiences.

While traditional malls are faltering, department stores and shopping complexes that reimagine the retail experience have a unique opportunity to appeal to modern youth.

Modern youth are giving rise to the demand for human-centric customer service that delivers personalized interactions which in turn create emotional resonance and build brand loyalty.

Direct-to-consumer brands are winning customers with their new take on marketing, challenging traditional retailers to break from their status-quo and take inspiration from these industry newbies.

Innovations in A.I., AR, and VR are improving the retail experience, presenting an opportunity for brands to take advantage of the customization and story-telling opportunities that such technologies provide.

Social discovery and online payments are evolving to make the shopping experience more frictionless, particularly for Gens Y and Z, who are accustomed to instant gratification and desire innovations that save their time.

Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities.

Modern youth exhibit a penchant for luxury items rather than luxury brands, especially as they prize creativity, individuality, and inclusivity, and are subsequently applying these filters to their purchases.

A quantitative overview of general shopping attitudes and behaviors from today's young consumer.

A quantitative overview of young people's interest and involvement surrounding specific shopping categories.

A quantitative overview of young people's style preferences today.

A quantitative overview of what young consumers are purchasing today, and how they make purchases.

A quantitative overview of young consumer attitudes and behaviors of shopping in-store vs online.

A quantitative overview of how luxury plays a role in the lives of youth today.

A quantitative overview of young consumers attitudes and behaviors toward DTC brands.

A quantitative overview of young consumer's attitudes and perceptions of customer service.

A quantitative overview of consumer attitudes and perceptions toward brands today.